Arsenal fans label 2023/24 away kit 'horrific' as eye-catching design unveiled

Arsenal have unveiled their new away kit for the 2023/24 season - and it has received mixed reviews from fans.

The 2022/23 away kit went down as one of the club's greatest of modern times, with the black and gold design a major hit with supporters.

Fans would surely have hoped that a similar design would be used for the upcoming campaign, with the Gunners once again pushing for the Premier League title after Declan Rice, Jurrien Timber and Kai Havertz all signed on the dotted line as new signings.

But Arsenal have gone down a different route, with the new kit showing off the club's Islington roots - and promoting local artists from the area of north London.

And while the promotional video accompanying the kit has been praised, the design itself hasn't gone down well with many fans.

Arsenal fans react to 2023/24 away kit

The promotional video features local talent such as the Islington Youth Choir, AntsLive and Mabel - as well as a brief cameo at the end of the video from Spandau Ballet's Martin Kemp.

The beginning of the clip shows a luminous 'shock-yellow' Arsenal badge, which transitions into Gunners stars such as Martin Odegaard, Gabriel Jesus and Bukayo Saka donning the new design.

The shirt is a 'shock-yellow' colour, with horizontal black outlines also featuring.

You can view the video below.

Ready to broadcast Islington’s finest to the world 📻

Introducing the new Arsenal x @adidasFootball 23/24 Men’s Team away kit 👇

— Arsenal (@Arsenal) July 18, 2023

A significant change in design from last season's popular shirt, the club's 2023/24 away kit is certainly eye-catching - but, according to a high amount of fans on social media, not in a particular good way.

One went straight to the point: "That is the worst kit I've ever seen."

That view was echoed by another fan: "Potential for the worst thing I've ever laid eyes on."

Another said: "That is horrific."

One exclaimed: "That hurts my eyes."

And a fifth fan added: "Don't even need to say anything. I'll just laugh."

There were also comparisons to other clubs: "Forest Green Rovers, is that you?"

The criticism of the kit, however, hasn't been universal, with one supporter writing: "This is growing on me."

Another added: "I actually think it's nice and the full kit looks lovely."