Jesse Lingard has trademarked his 'Jlingz' celebration.
England are just moments away from kicking off their World Cup campaign against Tunisia and one man who could well be get on the score-sheet is Manchester United attacker Lingard.
He enjoyed a fine season at Old Trafford for 2017/18 season and was one of their standout performers along with goalkeeper David de Gea. It earned him a call-up to England's 23-man squad for the World Cup in Russia.
But as well as his brilliant performances for the Red Devils, the 25-year-old is known for his flamboyant antics on social media, and his unique celebrations.
And now, according to business publication City A.M, the midfielder has applied for four trademarks with UK Intellectual Property Office. Three of such feature his nickname 'JLingz' and another featuring the image of his goal celebration.
Jonty Warner, intellectual property lawyer at Mishcon de Reya, told City A.M.
"He's filed them all in about the space of two weeks and they all cover trademark class 25 essentially covering clothing, footwear and headgear.
"When Bale applied for similar trademarks it was reported that he'd trademarked the celebration itself which was slightly misleading," says Warner. "What it gave Bale the power to do is prevent other traders from using that logo in the course of trade."
:flag_ru:Ready:punch: #JLingz #ThreeLions pic.twitter.com/TTAwY5by36
- Jesse Lingard (@JesseLingard) June 14, 2018
JLingz gonna Millie rock us to the final :pray::pray:
- Jamal Bend Down Lowe (@JamzLowe) June 18, 2018
JLingz masterclass inbound pic.twitter.com/d45wz6zh3y
- nathan :flag_black: (@NathanJonesHowe) June 17, 2018
To grow his personal Lingard brand, it appears, the player is doing the same as Usain Bolt and Gareth Bale.
We don't care what you do, Lingard. As long as you bring it home.