England kit controversy prompts never-before-seen event that could worry the FA

England’s new home kit for EURO 2024 caused controversy online and sparked a new trend among consumers.

Nike unveiled their new design for the strip to be worn at this summer’s tournament but were met with huge backlash online.

The white jersey features a ‘playful’ twist on the St. George's cross on the back of the colour with some supporters slamming the move feeling the country’s national flag should not be altered in any way.

Despite the anger from fans, the FA confirmed they have no plans to recall the shirt which Nike said was not intended to cause offence.

England debuted the new kit during the 1-0 defeat to Brazil at Wembley before wearing their new purple away kit in the 2-2 draw against Belgium.

The Three Lions are unlikely to sport their away kit until the knockout stages of EURO 2024 at the very least if they progress through the group and the shirt has proven extremely popular with consumers, more so than the iconic home kit for the first time ever.

Chief executive of JD Sports Regis Schulz told The Sun: "It has only been two or three days of trading and so far it has been OK.

“The one thing we are seeing is that the away shirt is selling better than the other one when usually it would be the other way around. It is early days. We have more shirts than normal.

“We had a bigger order, so that might be why."

Ivan Toney in action for England. Image: Getty

The new Nike kits are retailing at £124.99 and £119.99 for kits which has also caused controversy.

England boss Gareth Southgate said on the pricing: “This is always a difficult scenario for families. Families always want to be able to provide their kids with the latest football shirts. The only thing I know as a parent is that the football shirt gets worn more than any other item of clothing that a kid has.

“But obviously other people are guiding those prices, I don’t really know what the correct pricing should be. But I completely understand, from a parents perspective, in this day and age, in particular this moment, where we are economically, that it’s a huge commitment to buy a shirt that is at a high price.”