League Two Crewe Alexandra have parodied the popular 'Wakey Wines' videos to announce their most recent signing and it's certainly something.
It's not often that a random convenient store in a small city in Yorkshire springs to such popularity that it gets parodied, but that's the world we live in.
Wakey Wines, a relatively small shop in Wakefield, West Yorkshire, has become pretty well known for having people come from all over the place to buy KSI and Logan Paul's Prime drink.
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One woman even paid £1,200 to buy some cans of the stuff from the shop, who were at one point banned from TikTok after some complaints.
Now Crewe have parodied the awkward conversation between the shop owner and his clients to announce bringing in Ryan Finnigan on loan, as you can see in the video below.
Finnigan is asked where he's from, as happens in the Wakey Wines videos, with the player answering 'Southampton,' where he's joined the League Two side on loan from.
He then confirms he's come to play for them temporarily, which is usually where the clients would tell the shop owner they'd come for the Prime.
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When asked what the best shop in Crewe is, the 19-year-old midfielder isn't as pleased as the shoppers usually are and the video comes to an end.
"Think this is genius. It will get attention from all over!" one fan said of the video, although that attention might not be a good thing.
"Can we recall him, surely this is abuse," a Southampton fan pondered.
"Cheers for posting this, just need to bleach my eyes now," a third fan replied.
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Another was pretty much rendered speechless, adding, "That video is beyond words…. And not necessarily in a good way…"
A fifth summed up the feelings of many, saying, "Most painful thing I’ve watched since that bloke's Jack Grealish song."
And another bluntly offered up his thoughts on the only correct punishment, simply adding, "This deserves instant relegation," it's hard to argue.
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KSI hasn't been too impressed with Wakey Wines selling the product at huge mark ups, saying, "Oh my God, no!
"He can’t keep getting away with this! Stop buying it at these prices."
Adding on another occasion, "I don’t like the resale. “I hate the reselling so like even when Asda tried to up their prices to £2.50, I was tweeting them like ‘No, no, no. This is out of order. This isn’t Prime doing this. This is Asda.’
"And instantly they brought it back down to £2."
Ryan Sidle