Darts star Luke Littler has been tipped to earn £40 million amid unveiling his latest high-profile sponsorship deal.
Littler has already signed a series of lucrative agreements since becoming the youngest-ever player to reach the World Darts Championship final.
Since that incredible run, he has won the Bahrain Darts Masters, a Players Championship title, and reached a weekly final in the Premier League.
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Littler is one of the newest ambassadors for clothing giant boohooMAN, and signed a multi-year agreement with current darts sponsors Target which is believed to be worth millions of pounds.
Now, 'The Nuke' has branched out further into the world of social media - and has teamed up with the Sidemen for their newest business venture.
Check out the clip below.
The Sidemen have launched BEST Breakfasts, a new breakfast cereal which comes in two different flavours.
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The venture's official website states that BEST have teamed up with Magic Breakfast 'to donate BEST Cereal to young people that need it at school'.
BEST Cereals are currently available at Tesco, and will be brought into other supermarkets later this year.
The advert shows Littler eating the breakfast while he 'throws' three blind darts at a wall-mounted board - with one of them landing in the bullseye.
Littler's new deal might have come at the perfect time, as he admitted that he felt sick before his 10-8 UK Open win against Martin Schindler on Saturday - because he didn't have breakfast beforehand.
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He said: "I did struggle this morning but I managed to get over the line against Martin [in the early afternoon].
"I chilled myself out, went on my phone, went out for some food.
"This morning I didn't have breakfast, and I was feeling sick because there was nothing in my stomach and my adrenalin was going.
"That first game was really hard to get over the line."
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Littler eventually reached the quarter-finals at Minehead, where he lost 10-8 to Australia's Damon Heta.
Earlier this year, sports marketing consultant Daniel Tunna told The Sun that Littler 'could be well on the way to amassing a £40 million fortune' if he is able to stay at the top of the darts world for around 20 years.
He said: "Littler's talent, combined with smart management and continued high-level performance, have the potential to make him the highest-earning darts player in the world."
Topics: Darts, Luke Littler
Ryan Smart