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David Haye prepares legal battle after I’m A Celeb drama
Home>Boxing
Published 13:20 29 Apr 2026 GMT+1

David Haye prepares legal battle after I’m A Celeb drama

The former professional boxer's time on I'm A Celeb... South Africa was hugely controversial.

Luke Davies

Luke Davies

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David Haye is reportedly planning to sue ITV for £10 million in damages following his controversial appearance on I’m a Celebrity… South Africa.

Haye, 45, caused controversy with several comments during the popular ITV show, with the former boxer claiming that “ugly girls” have to have better personalities to get attention.

He later doubled down on his stance during an appearance on This Morning, claiming: “If you get a hundred beautiful girls and a hundred ugly girls and put them in the dark, the ugly girls will have better personalities because they’ve had to develop them through necessity.”

Haye also became embroiled in a spat with fellow contestant and Emmerdale actor Adam Thomas, 37, with the former heavyweight world champion questioning whether the actor deserved to win the show after his heated argument with former footballer Jimmy Bullard.

Adam Thomas makes David Haye 'bully' claim

Thomas has since explained that Haye told him he “just wanted to break” him during the show, while also saying he had “never met a nicer guy”.

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“Now, if that isn’t classed as bullying, I don’t know what is,” the actor claimed.

“I didn’t want to call anyone a bully, but what happened to me in camp was bullying.

“So I just want to be clear to anyone out there who is being bullied: I don’t care what anyone says — if you know how you feel and if that is happening to you, then speak up, no matter what anyone else says, because if you don’t, it will just carry on and carry on.”

David Haye to take legal action

On Wednesday (April 29), The Sun reported that both Haye and Bullard believe the show had been edited unfairly, with the former boxer reportedly taking legal action against ITV over claims of “irreparable damage to his brand”.

The Sun claims Haye believes the edit portrayed him as an aggressive misogynist and a bully.

A source told the outlet: “David is absolutely gung-ho about all of this — he is incandescent with rage about how the whole series has been handled and feels he’s being made a scapegoat by ITV.

“He believes he was deliberately edited to be the pantomime villain and made to look misogynistic, aggressive and a bully.

“He insists he is none of these and has suffered trolling.

“He can cite examples — such as the Gemma Collins ‘fat-shaming’ moment, which used clever editing and snide eye-rolls, etc. to make his remark look damning.

“His lawyers will go through the series with a fine-toothed comb to find more.

“He is going for damages as a result of the ‘propaganda’ aired against him to recover lost earnings, which lawyers believe could total up to £10 million.”

Featured Image Credit: Getty

Topics: David Haye, Im a Celebrity

Luke Davies
Luke Davies

Journalist with expertise covering football, cricket, boxing and MMA.

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@lukedaviesmedia

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