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Australian football has a new look and feel to it.
The independent A-League and W-League have been scrapped with men's, women's and youth football Down Under now unified under the brand new "A-Leagues" banner.
As the one of the fastest growing sports in the country, the move to create a single destination for football fans in Australia not only aims to grow the game at all levels but also hopes to continue the production line of top-level homegrown talent.
It's a historic day for Australian football too, becoming the first sports league in the country to unite its men's, women's and youth leagues all under the same group.
"It's not men's football, or women's football, it's just football," APL Managing Director Danny Townsend said.
"We're committed to growing the game in Australia - for everyone. That means delivering a world-class experience on and off the pitch and inspiring the next- generation of A-Leagues superstars to fulfil their highest potential. This is just the beginning of our ambitious, long- term vision for the growth of football in Australia."
One of the new changes that the partnership brings will see A-Leagues move to a unified social media channel across Facebook, Instagram and TikTok for both the men's and women's game - ultimately bringing more eyeballs to both sports.
We'll also see the re-launch of the A-Leagues website in the coming months too.
With the reveal of its new brand, the A-Leagues is promising to reveal "a ground-breaking, world-class digital football platform to become the
home of football in Australia" which hopes to "showcase the best in emerging Australian talent, from leagues featuring unparalleled
numbers of emerging stars".
Chief Commercial Officer Ant Hearne said: "We know our fans live and breathe football so we want to create the best possible experience in the stadium, at home, on the move, through gaming or fashion or food - however fans want to connect with football, we will deliver."
The upcoming 2021/22 A-Leagues season will kick off on November 19 for the men's competition and December 3 for the women.
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