Manchester United have confirmed that DXC will join the club as the new Digital transformation partner and become the clubs sleeve sponsor on a multi-year global partnership.
The deal will mean that the Reds part ways with their current shirt sponsor, Kohler.
United have been sponsored by the global lifestyle brand since 2018.
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DXC Technology, a leading IT services company founded in 2017, will help United to improve the way that the club engages with fans over its digital platforms such as manutd.com, by using data and analytics technology.
DXC will also join the club as the Presenting Partner of the Manchester United Foundation, with the partnership focusing on how technology can have a positive impact on people, society, and the environment.
The sponsorship logo will feature on the club’s home, away and third kit for the 2022/23 season.
On the partnership, Manchester United’s CEO of Alliances and Partnerships, Victoria Timpson said: “We are proud to welcome DXC as our principal shirt sleeve and digital transformation partner.
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"We are two organisations with a shared belief in the power of technology and its role in improving the way in which we operate.
“DXC’s technological expertise will help put Manchester United at the forefront of digital transformation, providing efficient ways of working and new and exciting opportunities to interact with fans.
"The possibilities are endless, and we are looking forward to working with DXC on our future digital offering.”
Additionally, DXC’s Chief Operating Officer, Chris Drumgoole commented: “Manchester United is a club with huge history and we are proud to be part of its exciting new era for the club.
“Whether it’s running one of the most popular and successful sports teams in the world, or transforming business for Fortune 500 organisations, Manchester United and DXC are experts in managing world-class operations.
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"We stand shoulder to shoulder in our belief in the power of technology to win.”
The sponsor will debut when United make their first appearance of the 2022/23 season, when the face off against Jurgen Klopp’s Liverpool side in Thailand’s capital city, Bangkok, on 12 July.
While the new kit, which the sponsorship will be shown on the sleeve, could be seen before that.
There have been leaks of the new United kit, which show the sponsor and a new look which has impressed fans.
In fact, the release of the kit was rumoured to be on 1 July, but that was said to be postponed.
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The new release date is rumoured to be on 8 July, which is when the club will jet off on their pre-season tour.
Topics: Manchester United, Football, Premier League, Erik Ten Hag
Callum Owen