Former Manchester United captain Gary Neville has taken shots at the Glazer family following the club's 2-1 defeat to Brighton and has urged them that the time to leave is now.
Erik ten Hag's team were outplayed by Graham Potters' side at Old Trafford. United's non-existent midfield was on full display.
Frenkie de Jong is still a Barcelona player and the only midfield signing of the summer in Christian Eriksen had to start the game as a false-nine due to United's lack of depth up front.
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Despite the positive signs during pre-season, the south coast side sent the Reds straight back to the dim reality of where they really are.
Neville was on punditry duty at the London Stadium, where Manchester City dispatched West Ham, courtesy of two Erling Haaland goals, but he also had time to make a statement on the ownership at United.
"You talk about the players, look, the time has come for the Glazer family to sell the football club," he said whilst speaking on Sky Sports.
"The time has come, it's now."
Neville went on to mention that he does not place the blame with Ten Hag or those on the pitch, but with the ones who have run the club on a downwards spiral.
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"I'm certainly not going to have a go at the coach, the coach need time, a lot of time,
"And I've actually got to the point where I'm not going to have a go at the players anymore because if you've got a business and the people who are working in the business can't do the job for you then you remove them from those jobs.
"It's actually abuse to keep them doing the jobs for longer because, to be fair, they don't enjoy it either.
"The reality is those player either need replacing or supported more with better players."
United's former no.2 was then prodded by Sky Sports presenter David Jones, who claimed that the owners had invested into the squad this window.
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"Seriously?" Gary responded with bafflement. "The money that was needed to rebuild that squad this summer... I'm not getting eccentric about this or exaggerating anything.
"They knew six months ago, eight months ago, ten months ago that there needed to be investment this summer.
All those players were leaving, like Mata and Matic and all the others that have left.
They knew they had the problem with Martial obviously not being someone that has been fancied in the past, Cristiano coming to the end, Cavani leaving, obviously the situation with Greenwood not in the club anymore.
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These things have been known for a long time, it's as if it's just hit them now."
Featured Image Credit: Sky Sports/AlamyTopics: Manchester United, Erik Ten Hag, Brighton And Hove Albion, Premier League, Football, Gary Neville