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White spoke about his promotion's business model and how fighters ultimately become partners with the UFC.
"The way that it works in the UFC, these guys that become these big stars become partners," he told Eddie Hearn on Talk The Talk.
"They become partners in the pay-per-view and selling the pay-per-view, and that's how we all make money. From the Chuck Liddell's to the Anderson Silva's to the Georges St-Pierre's to the Jon Jones, Ronda Rousey. They all brought something different to the table.
"Whether it was Georges St-Pierre building the Canadian market for us. Whether it was Anderson Silva in Brazil. Ronda Rousey bringing in women that would never watch the UFC in a million years. The difference between all of them and Conor McGregor, is Conor McGregor took us global."
Man, just love me! That's all. Love me like you know you want to. Like you know you do!
It will open up all the chambers of possibility!
True self honesty.
I'm the baddest at this game by fucking far.
I even storm the arena from the rooftops!
Seal Team Billi 6 GOAT.
- Conor McGregor (@TheNotoriousMMA) May 28, 2020
He added: "Everybody on Earth loved Conor McGregor and Conor McGregor opened up territories that had never been that interested in us before. Maybe we had a small fanbase there, but he blew the whole country up. He's the first guy that truly was a global star."
McGregor owns the pay-per-view and live gate records in the UFC. He's a huge crossover star and is recognised well beyond the Octagon.
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