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Forbes ranks KSI, Logan Paul and Jake Paul by 2023 earnings as staggering sums revealed

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Published 14:27 27 Sep 2023 GMT+1

Forbes ranks KSI, Logan Paul and Jake Paul by 2023 earnings as staggering sums revealed

Forbes have ranked the biggest influencers.

Chris Byfield

Chris Byfield

Forbes has ranked KSI, Logan Paul and Jake Paul's earnings and the numbers are staggering.

For the second year in succession, Forbes and creator marketing firm, Influential, have crunched data on estimated earnings, follower counts, engagement rates, and entrepreneurial activities of the internet’s biggest personalities

Naturally, KSI, Logan and Jake Paul are all among the top 10 creators, but none of the three have reached the top spot.

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With more than 300 million followers and earnings of $82million, Mr Beast tops the list.

The YouTube titan, famous for making high-production videos and stunts, has used his massive clout to earn a fortune in advertisement. Meanwhile, he is behind brands including Feastables snack bars and the MrBeast Burgers restaurant chain, plus Donaldson’s sprawling merch line.

KSI takes the second spot with earnings of $24million and 112 million total followers. KSI first came to public attention in 2009 by reacting to FIFA videos on YouTube. He has since gone on to become a rapper, boxer and the face of Prime Hydration alongside Logan Paul.

Third is Jake Paul who has earnings of $34million and a total follower count of 66 million. Having first gained recognition as a Vine star, he’s gone on to attract millions of followers on YouTube, while he is among several social media stars making a foray into boxing.

In fourth is Rhett & Link, who have total earnings of $35million as well as 32 million followers, while completing the top five is Charli D’Amelio whose earnings are $23million and follower count is 213 million.

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Logan Paul is in sixth place, with earnings of $21million and 74 million total followers. Like his brother, he first went viral on Vine, and used that momentum to open his YouTube to post vlogs and stunts,

He subsequently pivoted into wrestling and has continued to promote Prime Hydration alongside KSI.

The original meme king Elliot Tebele, of F*ckJerry, is seventh on the list with $30million in earnings and 17 million total followers. Eighth is Emma Chamberlain who has earnings of $20million and some 28 million followers.

Comedian Matt Rife is ninth with $25million in earnings and 22 million followers, while Brent Rivera is tenth with earnings of $17.5million and 96 million followers across all platforms.

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Featured Image Credit: Getty

Topics: KSI, Logan Paul, Jake Paul

Chris Byfield
Chris Byfield

Sport journalist with experience writing on football, rugby, boxing and the Olympics. I'm also a Crystal Palace fan. Please don't hold this against me.

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