Dana White stunned after the hardest hit seen in Power Slap history, the sound was sickening

UFC CEO Dana White had a front-row seat for the “hardest hit” in Power Slap history on Wednesday evening.

Brian Ellis delivered a brutal shot to Miles Jackson's face, leaving the latter out cold in what was a scary incident during the latest Power Slap episode.

Jackson let out a snoring noise after receiving the monstrous blow, that echoed around the UFC APEX in Las Vegas.

The fight, which ended with Jackson crashing face-first to the podium, had been billed as ‘The Tallest in Power Slap history’.

At the KO White said: “Holy f****** s***,”

A man sitting next to the MMA mogul talked up Ellis’ slap as the heaviest shot in the company’s short history. He said: "That was arguably the hardest hit we’ve ever had.

UFC Chief Business Officer Hunter Campbell added: “A hundred per cent.”

As Jackson slowly regained consciousness, White said: “Not arguably.”

Slap fighting is a sport that involves two competitors on either side of a podium taking turns to slap each other in the face with the aim of scoring a knockout blow.

Fans on social media were quick to respond to the brutal incident.

One person said on X, the social media platform formally known as Twitter: “This has got to be the most dumb and disrespectful game I’ve seen.”

Another said: "I love the UFC, been watching since 93. But I think this is the stupidest sport ever!! Absolutely defenceless person receiving damage, no skill needed!..... brain damage coming soon!"

A third person added: "Not even Dana wants to watch this."

Someone else wrote: "Holy s***. I wonder if this causes brain damage and spine issues."