The Astonishing Amount Of Money EA Made Off FIFA In 66 Days Of The UK’s Lockdown
EA Sports' widely-popular FIFA franchise made the company a whopping £186m during 66 days of the UK's lockdown, according to reports.
Prime Minister Boris Johnson announced the lockdown measures back on 23rd March as the UK tackled the coronavirus pandemic.
And SlottyVegas in May crunched the numbers to discover exactly how much EA Sports' fan-favourite franchise had generated at the time.
SlottyVegas used data from quarterly business reports, SuperData and other sources as part of its study.
EA Sports' FIFA produced an incredible £2.8m per day through physical purchases and online transactions, according to the research findings.
And the popular football franchise made a staggering £186,215,940 over the course of the UK's lockdown period between March to May.
As SlottyVegas pointed out, the money made from FIFA almost rivals the £200m Paris Saint-Germain splashed out on Neymar in 2017.
Despite the impressive numbers posted from FIFA, the football series fell well short of catching up to Epic Games' popular Fortnite title.
According to the study, the free-to-play battle royale title generated around £3.9m per day.
A spokesperson for the study said: "Under lockdown measures, gamers around the world have had more time to play the games they love.
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"Analysing the most recently published earnings reports shows just how much revenue these companies are making and we were blown away by the figures!"
EA's net revenue from Ultimate Team was revealed online and it showed the astonishing amount of money the mode has brought in every year since 2015.
Ultimate Team has continued to remain one of the most popular modes for FIFA players, which allows them to spend real-life cash on packs.
But the microtransactions in the series have been heavily criticised and EA Sports has been hit with a lawsuit over Ultimate Team being classed as gambling.
EA has found itself in further hot water last month after it was hit with a class-action lawsuit over alleged allegations of breaking gambling laws through Ultimate Team.
FIFA 20, the latest entry in the series, was released last year for PlayStation 4, Xbox One, Nintendo Switch and PC.
The upcoming title will also launch on PlayStation 5, Xbox Series X and Google Stadia at a later date, EA Sports confirmed.
Featured Image Credit: YouTube/EA Sports
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