NBA legend Shaquille O’Neal has been enlisted by DFS to promote its reclining furniture range, including the La-Z-Boy products.
O'Neal enjoyed a stunning NBA career, winning four championships during his iconic career.
He won three titles with Los Angeles Lakers and another championship with Miami Heat.
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'Shaq' still keeps an eye on the game and named the seven NBA stars who could have survived in his era.
You can catch him watching today's action in a La-Z-Boy recliner, having endorsed the products exclusively for DFS.
What is a La-Z-Boy chair? Well, it's DFS' new and exclusive recliner armchair, which pays homage to the towering NBA icon.
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It's the brand's biggest ever recliner chair to ensure maximum comfortability, regardless of your shape or size - in O'Neal's case, all seven foot.
On his new role as ambassador for DFS' recliner range, he told SPORTbible: "Reclining, comfortability, great furniture deals... glad to be partners with them. I love people from London."
Asked if the La-Z-Boy chair is the perfect set-up for watching NBA matches when he's not working, he replied: "Exactly what you said. Hard day's work, you wanna come home, you wanna sit back, you wanna recline, have a beer, eat a biscuit and some scones. Just sit back and relax."
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Shaquille O'Neal was speaking to SPORTbible as part of his latest team-up with DFS to showcase the latest La-Z-Boy chair range. You can view the new range and get more information here.
Topics: Shaquille ONeal, NBA, Basketball
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