NBA legend Shaquille O’Neal has been enlisted by DFS to promote its reclining furniture range, including the La-Z-Boy products.
O'Neal enjoyed a stunning NBA career, winning four championships during his iconic career.
He won three titles with Los Angeles Lakers and another championship with Miami Heat.
'Shaq' still keeps an eye on the game and named the seven NBA stars who could have survived in his era.
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You can catch him watching today's action in a La-Z-Boy recliner, having endorsed the products exclusively for DFS.
What is a La-Z-Boy chair? Well, it's DFS' new and exclusive recliner armchair, which pays homage to the towering NBA icon.
It's the brand's biggest ever recliner chair to ensure maximum comfortability, regardless of your shape or size - in O'Neal's case, all seven foot.
On his new role as ambassador for DFS' recliner range, he told SPORTbible: "Reclining, comfortability, great furniture deals... glad to be partners with them. I love people from London."
Asked if the La-Z-Boy chair is the perfect set-up for watching NBA matches when he's not working, he replied: "Exactly what you said. Hard day's work, you wanna come home, you wanna sit back, you wanna recline, have a beer, eat a biscuit and some scones. Just sit back and relax."
Shaquille O'Neal was speaking to SPORTbible as part of his latest team-up with DFS to showcase the latest La-Z-Boy chair range. You can view the new range and get more information here.
Topics: Shaquille ONeal, NBA, Basketball
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