Michael Jordan once rejected an astounding $100 million fee for a two-hour appearance.
The NBA legend, one of the biggest and most marketable stars in all of sports, has made ridiculous cash from a slew of endorsements over the years.
But the Chicago Bulls icon wouldn't just turn up for any old appearance even it was easy money, as his agent has revealed.
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David Falk, Jordan's representative, has shed light on some of the opportunities Jordan has said no during his time working for him.
Speaking to WFAN, Falk said: "[Jordan] turned down a deal to do a one-day golf appearance when he was in Asia a few years ago for a pre-season game with Charlotte.
"And some woman in the Philippines offered me seven million dollars for one day, wanted him to play in a golf tournament. And he turned it down. I brought him a deal three years ago for 100 million dollars.
"And all he had to do, other than give his name and likeness, was make one two-hour appearance to announce the deal. And he turned it down.”
Jordan, a six-time NBA champion, has well and truly transcended basketball and changed the game with his Nike sponsorship.
As per Forbes, the Air Jordan sub-brand sees the five-time MVP collect £105 million-per-year.
Since 2018, French football giants Paris Saint-Germain have partnered with the Jordan range - with the logo visible on their away jerseys this season.
The monumental capture of six-time Ballon d'Or winner Lionel Messi last year brought record-breaking shirt sales and led to Jordan making a whopping £5 million in just a week.
That's because Jordan negotiated a deal whereby his brand would take five per cent from every shirt sale, it's claimed.
In the peak of the COVID-19 pandemic, the Jordan brand lost 24 per cent of its value and the 59-year-old's net worth went from $2.1 billion dollars to $1.6 billion.
Maybe he should have taken that $100 million after all.
Topics: NBA, Michael Jordan, Paris Saint-Germain
Josh Lawless