Featured Image Credit: Getty
Topics: Conor McGregor, Artem Lobov, UFC, MMA
Ben McCrum
Conor McGregor is set to return to court as he faces another case just weeks after losing a civil assault trial.
Last Friday, McGregor was found liable in a civil court for the assault of Dublin woman Nikita Hand in a hotel six years ago.
A jury of eight women and four men found the Irishman liable for the assault of Hand and he was forced pay damages of €250,000 (£208,478).
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And now, the MMA fighter is set to return to court for another trial just weeks after losing the civil action and he could be set to lose a substantial amount of money.
McGregor is facing a High Court battle against former close friend Artem Lobov, an ex-MMA fighter who claims that the Irishman's Proper Twelve whiskey was originally his idea.
The Russian fighter, who now lives in Dublin, claims he was promised a 5% stake in the business for his assistance in starting the business but did receive any money when McGregor sold most of his stake to Proximo Spirits in 2021 for a reported $130million (£103.6m).
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A date for the commercial dispute with Lobov in the High Court is expected to be set for January, with the trial set to cost McGregor millions if he loses.
Despite selling most of his shares in Proper Twelve, the Irish fighter has stayed involved in the marketing of the whiskey brand, appearing in several advertising campaigns.
However, Proximo confirmed that they would not be working with McGregor again in the future.
“Since 2021, Proximo Spirits has been the 100 per cent owner of Proper No. Twelve Irish Whiskey,” the company said in response to questions.
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“Going forward, we do not plan to use Mr McGregor’s name and likeness in the marketing of the brand.”
The statement came after several major retailers such as Tesco, SuperValu, Centra, Costcutter and Carry Out confirmed that they would no longer be stocking any products associated with McGregor.
IO Interactive, creators of the popular the Hitman video game, also confirmed that they had pulled the DLC expansion for Hitman World of Assassination featuring a character based on McGregor.
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"We take this matter very seriously and cannot ignore its implications," the firm wrote in a statement on Monday.
"Consequently, we will begin removing all content featuring Mr McGregor from our storefronts starting today."