
Dana White has been called out as UFC fans have spotted a detail on his social media activity.
2026 marks a new era for the UFC as they head into a new $7.7 billion media rights deal with Paramount.
The MMA leaders have axed their pay-per-view model as they transition to a new subscription system, with UFC 324, headlined by Justin Gaethje vs. Paddy Pimblett for the interim UFC lightweight title, kicking off their partnership with Paramount.
White has changed his social media accounts to reflect their Paramount deal, including his X profile.
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He's updated his background image on his X account to a UFC on Paramount wallpaper, which features four of the company's biggest stars.
The banner is emblazoned with UFC champions Islam Makhachev, Alex Pereira and Kayla Harrison as well as BMF title holder Max Holloway.

There's no space for undisputed UFC lightweight king Ilia Topuria, who has taken time away from the sport due to ongoing personal reasons hence why Gaethje and Pimblett are fighting for the interim UFC lightweight title.
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White's decision to leave Topuria, one of UFC's biggest names, off the UFC on Paramount banner left some fans on social media shocked.
One X user wrote: "Ilia, Khamzat???"
A second said: "This is interesting," while another added: "Where's Ilia Topuria?"

Some fans speculated whether Topuria could vacate his UFC lightweight title to focus on his personal situation amid White's social media activity.
'El Matador' released a pair of statements saying he wouldn't be competing in the first quarter of 2026 to deal with his personal life before revealing he was separating from his wife in another.
Topuria has enjoyed a legendary run since becoming UFC champion.
The 28-year-old stopped Alexander Volkanovski to win the UFC featherweight title before defending it against Max Holloway, stopping him in the third round.
Topuria secured a second UFC title when he knocked out Charlies Oliveira for the undisputed UFC lightweight championship in June.
His first defence at 155lbs will have to wait as he attempts to resolve his situation.
Topics: UFC, Fan Reactions