Dana White has 'already set a price' for Elon Musk vs Mark Zuckerberg pay-per-view

UFC president Dana White has 'already set a price' for viewers to watch Elon Musk and Mark Zuckerberg's cage fight.

The CEO of Tesla and new owner of Twitter, Musk, challenged his social media rival, Zuckerberg, to a cage fight on Thursday.

Musk, who according to Forbes' Real-Time Billionaire Index, is the richest person on the planet, tweeted that he was "up for a cage fight" with the Meta boss.

Zuckerberg simply responded: "Send me location," to which Musk proposed the Las Vegas Octogan.

The 52-year-old added: "I have this great move that I call 'The Walrus', where I just lie on top of my opponent and do nothing."

UFC president White has since responded to the news, revealing he had spoken to both men, who are allegedly "dead serious" about the fight.

“I was talking to both Elon and Mark last night, both guys are absolutely dead serious about this,” White told TMZ Sports.

“This would be the biggest fight ever in the history of the world. Bigger than anything that has been done. If these guys are serious, I make fights that people want to see. That’s what I do for a living. If they really want to do it and they’re serious, we can figure out a way to pull this off. I would absolutely, positively do this.”

When asked how much he would charge for viewers to watch the fight, White suggested a charge of $100 (£78.62), but revealed that the money raised would go to charity.

"It would break all pay-per-view record, White added. "These guys would raise hundreds of millions of dollars for charity. You don't have to be a fight fan to be interested in this fight. Everyone would want to see it.

“You build a real card with real guys you wanna give some exposure to, make sure there’s some really fun fights on the card and [Musk vs. Zuckerberg] are the main event.

“The biggest fight of all time was Floyd Mayweather and Conor (McGregor). I think this triples that. There is no limit on what this thing could make."