The president of the Spanish FA has responded after being plunged into controversy for kissing a player following the country's World Cup win.
13 years on from Andres Iniesta's winner in South Africa, La Roja's women's team were crowned world champions after a hard-fought 1-0 win over England in Sydney, Australia.
Captain Olga Carmona bagged the only goal of the game in the first half to secure a triumph which came following on from a number of players boycotting the national team.
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Spain celebrated wildly while England's talented crop were distraught, but the actions of Luis Rubiales, the RFEF chief, became a huge talking point.
The 45-year-old was on the stage for the medal and trophy presentation and seen embracing the players who delivered the goods.
When it came to midfielder Jenni Hermoso, the former RCD Mallorca player was seen kissing her on the lips.
It led to plenty of backlash, with the CF Pucha player admitting she was not comfortable with the gesture afterwards, telling Spanish TV station RTVE: "Eh...yeah, I did not enjoy that."
Many others felt it was not a great look for Rubiales but it seems as though the man himself didn't see much wrong with it.
Footage filmed on Instagram live from striker Salma Paralleulo and the squad were chanting about Ibiza.
That prompted Rubiales to joke, "In Ibiza we will celebrate the wedding of Jenni and Luis Rubiales."
Hermoso, who also played for Barcelona and Atletico Madrid, gave an expletive-filled emotional interview to Spanish TV where she burst into tears.
Another moment which viewers picked up in the aftermath of the final saw Lucy Bronze involved in a frosty and awkward exchange with FIFA president Gianni Infantino.
The 53-year-old was widely criticised for tone-deaf comments made about the growth of women's football and footage showed Bronze giving him a limp handshake and not providing any eye contact.
Topics: Spain, England, Womens World Cup
Josh Lawless