Tyson Fury and his father, John, flew all the way out to Iceland to confront Thor Bjornsson at his gym. They somehow ended up in the pub and you can check out the full saga below, including Bjornsson's response.
Fury hasn't fought since successfully defending the WBC heavyweight title against Dillian Whyte in April and he recently reversed his retirement decision.
'The Gypsy King' is negotiating terms for an exhibition against former World's Strongest Man winner Bjornsson later this year.
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Eager to get in his rival's head early, Fury attempted to visit Bjornsson at his gym in Kopavogur and documented the journey on Instagram.
Fury posted a video of himself at Keflavik and said: "You know where we are guys? Iceland. You know what we're doing guys, we're looking for Thor. Come out and fight like a man."
The 33-year-old took a trip to Thor's Power Gym and claimed his foe was nowhere to be seen.
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He continued: "So we came to Iceland to fight Thor, he's not here. Now Thor, if you want any smoke from 'The Gypsy King' you're going to have to come to Morecambe Bay and fight me on a pilgrimage. All the best, see you soon."
At this point, Fury decided to enjoyed his trip to Iceland and bought himself a traditional Viking helmet, claiming to 'own' the country.
He brings father John into frame next and buys him a hat too, asking: "So dad, we're the new Vikings now aren't we?". John then declares: "We've run them out of town haven't we son. We're in Iceland and we can't get a fight".
The video ends with the Furys and businessman Spencer Brown enjoying a pint in a local pub.
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Bjornsson quickly fired a response from Rome, Italy of all places.
He admitted: "I'm currently in Rome, filming a movie, loving life. And guess what? Tyson Fury tried to find me, couldn't find me, because I'm not there.
"Tyson, if you're serious about fighting me, have your team send your contracts.
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"Let's get serious, and I'll find you. I'll come to you. No worries."
Many are hoping Fury's next official bout will be against the winner of Anthony Joshua's upcoming rematch with Oleksandr Usyk.
Usyk will defend his WBA, WBO and IBF belts against Joshua in Jeddah, Saudi Arabia on August 20.
The chance of a lucrative bout to determine an undisputed heavyweight champion could be too tempting to turn down.
Topics: Hafthor Bjornsson, Tyson Fury
Daniel Marland