Richard Keys has aimed yet another dig at Gary Neville, accusing the former Manchester United captain of hypocrisy and describing his latest book at "nonsense".
Last week, Sky Sports pundit Neville announced he would be releasing a book titled 'The People's Game: A View from The Front Seat in Football' in September.
The book, written in the wake of the failed European Super League project of which Neville was a prominent critic, focuses on the financial state of modern football and its impact on supporters.
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Former Sky Sports presenter Keys took to social media on Sunday to criticise the book and its author.
Keys, who now works for beIN Sports, pointed out that Neville is a co-owner at League Two side Salford City, who managed to gain promotion to the Football League thanks to the huge financial resources of the club's 'Class of 92' ownership.
Posting a picture of the book's front cover on Twitter, Keys wrote: "Nonsense.
"If it really was The People's Game the author wouldn't be a multi-millionaire nor own a football club lower down the pyramid that totally distorts wage structures."
It is not the first time Keys has clashed with Neville.
Last month, Keys aimed a dig at the former Manchester United defender after he criticised BT Sport's coverage of the crowd trouble that marred the Champions League final in Paris.
Liverpool and Real Madrid fans struggled to access the Stade de France, while Reds supporters were tear gassed by French police in chaotic scenes outside the stadium.
Kick-off was delayed for more than 40 minutes but BT Sport's team struggled to provide information about the situation, with their coverage relying primarily on punditry from inside the stadium.
Neville slammed the coverage, claiming BT Sport lacked the "agility" required to cover such events.
But Keys leapt to the defence of BT Sport, replying on Twitter: "F**k me Gary, is there nothing you're not an expert on?
"I've worked with guys BT Sport & they're top pros as Jake Humphrey has said.
"I'm quite certain Saturday was a challenging night for everyone. Just like covering the OT riot you instigated & covered badly at Sky."
Last week, Neville announced his book and his reasons for publishing it, in a statement on LinkedIn.
"Incredibly excited to announce my new book 'The People's Game: A View From The Front Seat in Football',” wrote Neville.
"Last year when the European Super League was announced, it felt like football was being taken away from the fans
"I believed football as we knew it has been changing, and as I became more passionate about the wider game in the last few years, I wanted to take a deep dive into how we view football, the roles that the game and clubs involved play in our society and the issues we're all seeing in the sport today .
"It feels like the right time to be sharing this book, bringing together my views as well as those shared by the contributors and fans who have all been kind enough to give their opinions on each of the topics we've covered within the book. I hope you all enjoy it."
Topics: Gary Neville, Football, Manchester United, Premier League
Rory O'Callaghan