• Football
  • Boxing
  • UFC
  • Home
  • Football
    • England
    • Transfer News
    • Premier League
    • Champions League
    • Lionel Messi
    • Cristiano Ronaldo
    • EA FC 25
    • Wrexham
  • Boxing
    • Tyson Fury
    • Anthony Joshua
    • Oleksandr Usyk
    • Mike Tyson
    • Jake Paul
    • Logan Paul
  • UFC
    • Dana White
    • Conor McGregor
    • Khabib Nurmagomedov
    • Jon Jones
    • Paddy Pimblett
    • Joe Rogan
  • Other Sport
    • Athletics
    • Formula 1
    • MMA
    • Motorsport
    • NBA
    • Darts
    • NFL
    • Snooker
    • Wrestling
    • Tennis
    • Cricket
    • Golf
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • LADbible
  • UNILAD
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube
Nike's new World Cup 'GOAT Experiment' advert has dropped, it's the best they've ever produced

Home> Football

Published 13:43 16 Nov 2022 GMT

Nike's new World Cup 'GOAT Experiment' advert has dropped, it's the best they've ever produced

This is something special.

Daniel Marland

Daniel Marland

google discoverFollow us on Google Discover

Nike has released its official advert for the 2022 World Cup, with fans online calling it one of the greatest ever made.

The sportswear giant has a long and illustrious history in making the perfect advert. Often, Nike's adverts serve as trailers for the upcoming spectacle.

It offers a glimpse at the world-class talent you'll be watching during six weeks of nonstop footballing action.

Nike also pays tribute to those that paved the way, which is what they've done with their 'GOAT Experiment' effort for Qatar. Check it out in full below.

Advert

The video begins with a group of scientists teleporting France superstar Kylian Mbappe into a testing room alongside Brazil legend Ronaldinho, who has been digitally de-aged to look like he did in his pomp at Barcelona. Stay with us. It does get good.

A scientist then tells the duo they've designed a test to determine who is better between Mbappe and Ronaldinho. The lab is turned into a football pitch so both men can strut their stuff.

Ronaldinho flashes a smile, Oingo Boingo's 1985 smash-hit 'Weird Science' is loaded up and we're off to the races.

Ronaldinho and Mbappe looked very confused. (Image
Nike)

Thrilled by what they're watching, a staff member asks if they can get Ronaldo involved. Not that one. He's coming later.

We're taken back to Japan in 2002, where a certain Brazil striker is settling down for a meal. Ronaldo Nazario is brought into the present day to take on Mbappe and Ronaldinho. Yes, he's got that haircut.

A second Ronaldo Nazario from 1998 makes an appearance too. He takes the absolute p**s out of future him's haircut, not knowing he'll be sporting it a few years down the line.

Several more legends, past and present, are added to the pot. That includes Cristiano Ronaldo, who remarks: "Come on guys."

Even women's football stars get involved. Alex Morgan is seen performing her tea-sip celebration (at the expense of Phil Foden) while Sam Kerr tests her luck on the pitch.

Virgil van Dijk and Edgar Davids represent the Netherlands with grace, as does Kevin De Bruyne from Belgium. Anime character Axel Blaze, captain of the Raimon Eleven team in Inazuma Eleven, makes a cameo too.

Two Cristiano Ronaldos. Erik ten Hag's worst nightmare? (Image
Nike)

The real, non-digital Ronaldo Nazario shows up at the end to ask what we're all thinking. "What the heck?"

Supporters have reacted to the advert online and they're convinced it'll go down in history.

One person said: "This is the dopest thing I've ever seen I'm so hyped for the World Cup now."

Another tweeted: "It's giving me so much nostalgia for the 2000s."

While a third put: "One thing about Nike. They've always got the best World Cup ads."

The World Cup will start on November 20 when Qatar take on Ecuador. Let's hope the football can do this advert justice.

Featured Image Credit: Nike

Topics: Nike, Kylian Mbappe, Cristiano Ronaldo, Ronaldinho, Virgil Van Dijk, Kevin De Bruyne, Ronaldo Nazario, Phil Foden, Alex Morgan

Daniel Marland
Daniel Marland

Daniel is a social editor for SPORTbible after moving from the writing team. Nearly scored past Stormzy at Old Trafford once.

X

@DanMarland_

Advert

Advert

Advert

  • "I loved David Silva but..." - Phil Foden names Manchester City star as the best player he has ever seen
  • This Fan's Premier League Team Of The Season Has Gone Viral And It's Divided Opinion

Choose your content:

6 mins ago
3 hours ago
4 hours ago
5 hours ago
  • Getty
    6 mins ago

    Mykhailo Mudryk spotted training at shock English club as Chelsea star teases return

    Mykhailo Mudryk signed for Chelsea back in January 2023.

    Football
  • Getty
    3 hours ago

    Liverpool to perform shock U-turn and re-sign player for much more than they sold

    The player left Liverpool in the summer of 2025 but has since impressed at his new club.

    Football
  • Getty
    4 hours ago

    Spurs squad face massive pay cut if relegated as Championship wages confirmed

    Igor Tudor's side are currently four points above the Premier League relegation zone with 10 matches remaining.

    Football
  • Copa/Getty Images
    5 hours ago

    Man Utd 'target £175m signing' in move that would stun the Premier League

    Manchester United are prepared to make a significant investment during the summer transfer window.

    Football