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Egyptian king and all round top bloke Mohamed Salah is the man of the moment right now.
Not only is the 25-year-old producing the goods on the pitch with 38 goals in all competitions, but he's literally saving lives off it.
It has emerged that after appearing in a "Say No to Drugs" campaign, Mohamed Salah's influence has encouraged Egyptian youth to stay away from all kinds of drugs.
In fact, the drugs rehabilitation hotline witnessed a 400% increase in calls after the campaign was endorsed by the Liverpool forward.
- Mohamed Salah (@22mosalah) April 1, 2018
Egypt Today report that Social Solidarity Minister, Ghada Waly, revealed that the 16023 hotline number for addiction cure was very active across the past three days since Salah took part in the campaign.
The fact that a footballer has used his credibility and influence to make a difference in other people's lives is incredibly refreshing If you ask me.
Waly confirmed that the campaign's Facebook video has already exceeded 5 million views in just over 72 hours.
"Some 88 percent of the viewers were between 18-35 years. Facebook, Instagram and Youtube videos' have been watched for 8 million and 400,000 times, shared for 23,000 times and liked by 359,000 users." he said.
.@22mosalah participated in "Say No to Drugs" campaign adopted by the Ministry of Social Solidarity and the Fund for Drug Control and Treatment of Addiction.#EgyptToday #Egypt #Drugs @MOSS_Egypt #Salah #صلاحhttps://t.co/6As3tbXvjX
- Egypt Today Magazine (@EgyptTodayMag) April 1, 2018
If you haven't seen the campaign, here is the brilliant Mohamed Salah sending a very important message.
Say NO to drugs!
أنت أقوي من المخدرات... pic.twitter.com/6tJYRpBPc0
- Mohamed Salah (@22mosalah) March 31, 2018
You've got to applaud the former Chelsea winger for taking the time to make a real difference.
Take a bow, Mohamed Salah.
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