Real Madrid president Florentino Perez has insisted that football has to "change and adapt" as he claimed that matches in the European Super League could be shorter.
The formation of the highly controversial Super League has been met with almost universal backlash as growing pressure mounts against clubs involved in the competition.
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But the Los Blancos chief has now claimed that 40 per cent of young people between the ages of 16 to 24 are not interested in football.
Perez also argued that 90-minute matches are "too long" and they "have to change something if we want football to stay alive."
The Spaniard told El Chiringuito: "Football has to change and adapt.
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"We have to analyse why young people, 16- to 24-year-olds, 40 per cent of them aren't interested in football.
"Why? Because there are a lot of low-quality games, and they have other entertainment platforms.
"It's a reality. They say the games are too long. We have to change something if we want football to stay alive."
Perez added: "Sometimes we don't understand our children or grandchildren."
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The Super League chairman defended his claim by saying that young people might not watch a match in its entirety because it "isn't interesting enough."
Perez explained: "They're different generations, the world changes.
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"If young people don't watch an entire game, it's because it isn't interesting enough, or we'll have to shorten the games...
"There are matches that even I can't watch all of them, to be honest."
One fan's petition against The Super League has already amassed over a staggering 100,000 signatures since news broke surrounding the recently announced competition.
Topics: Florentino Perez, European Super League, Football, ESL, Spain, Real Madrid, La Liga