Lionel Messi's 'GOAT' Status Is 'Confirmed' With Paris Saint-Germain's Sleeve Sponsor
Paris Saint-Germain's new sleeve sponsor is 'GOAT' - and of course Lionel Messi had to be involved in the official photoshoot.
The Ligue One champions unveiled their 2022/23 home kit on Wednesday, with the shirt featuring a large white vertical stripe with red trim down the middle.
Stars like Kylian Mbappe, Achraf Hakimi, Marquinhos, Presnel Kimpembe and Marco Verratti were all present in the promotional material.
NEW KIT
— #UNPLAYABLE (@UnplayableZA) June 29, 2022
France Ligue 1 side PSG have dropped their 2022/23 home kit.#UNPLAYABLE pic.twitter.com/lkOfEjcIja
But Messi, heading into his second season as a PSG player, was of course the main attraction.
Advert
GOAT, a sneaker marketplace founded in 2015 and carrying the tag "the global platform for the past, present and future", became an official partner of PSG's in April.
They will become a principal partner at the start of July and have their logo appear on the sleeve of kits, training attire and other match apparel.
And fans are loving the cold image of seven-time Ballon d'Or winner Messi, who many believe is the greatest of all time (GOAT).
Messi in PSG’s new kit for next season pic.twitter.com/oELFCwR19h
— J. (@Messilizer) June 29, 2022
GOAT on the sleeve of Lionel Messi just looks right 🐐
— DAZN Football (@DAZNFootball) June 29, 2022
📸 @PSG_English pic.twitter.com/J5yuqq1Xhs
Gotta respect @PSG_inside for writing Messi’s name on their sleeves for their new kit. Truly the GOAT #Messi𓃵 pic.twitter.com/Rs4FZJxayw
— Pradyumn Rathi (@PradyRathi) June 29, 2022
The new home kit for PSG for the 2022/2023 Season.
— Chuma Nnoli (@ChumaNnoli) June 29, 2022
Wondering if it would be their Champions League winning jersey.
Spot the GOAT on Messi's. pic.twitter.com/vKqidgHTDF
GOAT x Leo Messi 🐐
— Football Rascal (@FootballRascal) June 29, 2022
PSG winning the shirt sponsor game 🔥 pic.twitter.com/qpeCG53NDk
@PSG_inside respecting #Messi𓃵 by making everyone wear his name on their sleeves is a top class move. Truly the GOAT pic.twitter.com/B8tKOM0XTx
— Pradyumn Rathi (@PradyRathi) June 29, 2022
Messi is said to have been responsible for 60% of the 1 million shirts PSG sold last season, while the club received ten new partners and believe they have made £600 million in revenue as a result of the Argentine's arrival.
With that in mind, it makes complete sense for GOAT to link up with PSG and Messi.
In 2018, Messi took part in one of the most iconic photoshoots of all time when he posed with an actual goat for Paper Magazine.
Brilliant Lionel Messi #GOAT cover feature in this month's Paper Magazine. pic.twitter.com/g9OtJPG93A
— Andrew Bloch (@AndrewBloch) June 4, 2018
The 35-year-old was the outlet's cover star for June and the images taken by photographer Carles Carab for the feature were simply stunning.
Messi has scored 769 goals and registered 331 assists for club and country and performed an exceptionally high level for around 15 years.
His first campaign at PSG was a quiet one by his usual standards as he scored six and assisted 15 in the league.
PSG president Nasser Al-Khelaifi believes fans will see "the best version of Messi ever" next term.
Topics: Paris Saint-Germain, Ligue 1, Lionel Messi
Josh Lawless