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Lionel Messi's 'GOAT' Status Is 'Confirmed' With Paris Saint-Germain's Sleeve Sponsor

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Lionel Messi's 'GOAT' Status Is 'Confirmed' With Paris Saint-Germain's Sleeve Sponsor

Paris Saint-Germain's new sleeve sponsor is 'GOAT' - and of course Lionel Messi had to be involved in the official photoshoot.

The Ligue One champions unveiled their 2022/23 home kit on Wednesday, with the shirt featuring a large white vertical stripe with red trim down the middle.

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Stars like Kylian Mbappe, Achraf Hakimi, Marquinhos, Presnel Kimpembe and Marco Verratti were all present in the promotional material.

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But Messi, heading into his second season as a PSG player, was of course the main attraction.

GOAT, a sneaker marketplace founded in 2015 and carrying the tag "the global platform for the past, present and future", became an official partner of PSG's in April.

They will become a principal partner at the start of July and have their logo appear on the sleeve of kits, training attire and other match apparel.

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And fans are loving the cold image of seven-time Ballon d'Or winner Messi, who many believe is the greatest of all time (GOAT).

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Messi is said to have been responsible for 60% of the 1 million shirts PSG sold last season, while the club received ten new partners and believe they have made £600 million in revenue as a result of the Argentine's arrival.

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With that in mind, it makes complete sense for GOAT to link up with PSG and Messi.

The 35-year-old was the outlet's cover star for June and the images taken by photographer Carles Carab for the feature were simply stunning.

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Messi has scored 769 goals and registered 331 assists for club and country and performed an exceptionally high level for around 15 years.

Image: Alamy
Image: Alamy

His first campaign at PSG was a quiet one by his usual standards as he scored six and assisted 15 in the league.

PSG president Nasser Al-Khelaifi believes fans will see "the best version of Messi ever" next term.

Featured Image Credit: Image: Paris Saint-Germain & Adidas

Topics: Paris Saint-Germain, Ligue 1, Lionel Messi

Josh Lawless
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