Lionel Messi Will Play With The Word 'GOAT' On His Sleeve Next Season

Through its positioning between the primary and resale markets, the company is able to surface styles from the past, present and future.

Sellers, including retailers and boutiques, can list their items for sale on GOAT.

GOAT will join the club as an official partner until the end of the current season before becoming the sleeve partner and one of the club’s principal partners beginning in July.

Marc Armstrong, who is the Chief Partnerships Officer at Paris Saint-Germain, has said: “We are delighted to welcome GOAT into the Paris Saint-Germain family with this partnership that will see them join the exclusive roster of club partners present on our iconic jerseys,”

“GOAT is a perfect fit for the club and further supports our position as a leading global sports and lifestyle icon for fans all over the world. Together we will develop exciting and creative experiences to connect with supporters everywhere.” 

Eddy Lu, who is the Co-Founder and CEO of GOAT Group, added: “Paris Saint-Germain is one of the most influential clubs in the world and we’re excited to partner with them as we continue to build our global community.

“We’re not only bringing together two leading lifestyle brands, but uniting a community of athletes, creatives and fans around the world. This partnership plays to each other's strengths, with innovative collaborations in the months and years to come.”