Paris Saint-Germain have announced a new partnership that means seven-time Ballon d'Or winner Lionel Messi will play with the word 'GOAT' on his sleeve next season [if he decides to stay].
It was announced on Thursday that Sneaker marketplace GOAT have signed a multi-year deal with the Ligue 1 side to become an official sleeve sponsor.
The GOAT brand will displayed on all of the club’s kits, including training, warm-up and match apparel from July 2022 after they signed a deal worth €50 million over three years, according to French publication L'Equipe.
PSG revealed the news on their social media channels on Thursday.
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They wrote: "PSG and the global digital and lifestyle platform @goatapp announce an important multi-year partnership, sealing the presence of 𝗚𝗢𝗔𝗧 on the sleeve of the Parisian jersey from next season, with exclusive and innovative collaborations to come."
So what is GOAT? According to their official website, the technology platform offers apparel and accessories from the world’s leading contemporary, avant garde and luxury brands after it was founded in 2015 to bring "trust" to the sneaker community.
Through its positioning between the primary and resale markets, the company is able to surface styles from the past, present and future.
Sellers, including retailers and boutiques, can list their items for sale on GOAT.
GOAT will join the club as an official partner until the end of the current season before becoming the sleeve partner and one of the club’s principal partners beginning in July.
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Marc Armstrong, who is the Chief Partnerships Officer at Paris Saint-Germain, has said: “We are delighted to welcome GOAT into the Paris Saint-Germain family with this partnership that will see them join the exclusive roster of club partners present on our iconic jerseys,”
“GOAT is a perfect fit for the club and further supports our position as a leading global sports and lifestyle icon for fans all over the world. Together we will develop exciting and creative experiences to connect with supporters everywhere.”
Eddy Lu, who is the Co-Founder and CEO of GOAT Group, added: “Paris Saint-Germain is one of the most influential clubs in the world and we’re excited to partner with them as we continue to build our global community.
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“We’re not only bringing together two leading lifestyle brands, but uniting a community of athletes, creatives and fans around the world. This partnership plays to each other's strengths, with innovative collaborations in the months and years to come.”
Featured Image Credit: Paper Magazine/PSG/AlamyTopics: Paris Saint-Germain, Lionel Messi, Ligue 1
