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A La Liga match is set to be broadcast live on TikTok for the first time next week.
Spanish broadcasters Gol has confirmed it will show next Friday's crucial league match between Real Sociedad and Real Betis live through its TikTok account.
The match will be shown in a vertical format, 9:6, and in 4K.
Gol claim it is the first La Liga match to be broadcast this way, and the first game from a major European league to be shown live through TikTok.
The event will begin at 7.30pm GMT ahead of an 8pm kick-off time and fans will have the opportunity to take part in the broadcast through the live chat function.
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For those without TikTok, the match will also be aired by Gol on free-to-air TV in Spain.
Alfredo Bermejo, director of digital strategy at La Liga, said: “This is another step for La Liga in the quest to build new audiences and bring football to viewers everywhere.
“This agreement with TikTok confirms the efforts of both LaLiga and Mediapro in recent seasons to continue creating value and innovating in match broadcasts.”
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Soraya Castellanos, head of content, community and associations at TikTok Spain, added: “We are profoundly grateful that Mediapro and LaLiga have chosen TikTok to launch this pioneering initiative in Spain.
“TikTok is the place where football fans are and connect and we are proud to see how the sport’s big-name brands are inspiring the community through innovation.”
Real Betis, who are managed by former Manchester City and West Ham boss Manuel Pellegrini, head into the match in fifth place in La Liga.
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They are two points clear of sixth-place Real Sociedad and four behind fourth-place Sevilla in the final Champions League spot.
Topics: Real Betis, Real Sociedad, La Liga, Football
Rory O'Callaghan