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Puma Apologises To Angry Borussia Dortmund Fans After Launch Of Controversial Kit

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Puma Apologises To Angry Borussia Dortmund Fans After Launch Of Controversial Kit

Puma have apologised to enraged Borussia Dortmund fans over their newly released cup kit.

It's understood that supporters are angered by the fact that the club's badge is barely visible on the kit and is sandwiched in between two thick black lines.

Dortmund wore the kit in their Champions League win against Beşiktaş on Tuesday night. Despite a positive performance, in which Jude Bellingham and Erling Haaland found the back of the net, fans of BVB were more concerned about what their players were wearing, forcing Puma's CEO Bjørn Gulden to say sorry.

Image Credit- PA Images
Image Credit- PA Images
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"We regret the fans' anger and would like to apologise to them," he said, as quoted by The Sun. "We have really taken the feedback to heart and will take it into account for future jerseys- just as we have done in the past."

The German club are one of four huge European teams who are wearing Puma' divisive design this season. AC Milan, Marseille and Manchester City will all sport the kit at some point in the next few months, with fans of the latter and the Premier League quick to ridicule its look when it was revealed in the summer.

Image Credit- Manchester City
Image Credit- Manchester City

"Honest it's the worst kit I've seen in a while," one supporter tweeted back in August.

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"Delete it, bin it and try again," another commented. "There's absolutely no way you're trying to charge £70 for what is essentially a pyjama top."

"Absolutely shocked kit!" a City fan remarked. "I really hope no one buys it! No badge."

Whether the shirt will be considered as one of the worst of all time, however, remains to be seen. It certainly has a lot of competition on that front.

In 2019, 90MinFootball compiled a list of the 50 worst football shirts in history and many make Puma's efforts seem pleasant.

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Their top five included David Seaman's terrifying tapestry for Euro '96, Jorge Campos' horrific goalkeeping jersey (which he designed himself!) for the 1994 World Cup and this monstrosity from Colorado Caribous.


So whilst Dortmund and City fans have every right to moan about their kits this season, they should count themselves lucky, as it could have been a whole lot worse.

Featured Image Credit: PA

Topics: Jude Bellingham, Erling Haaland, Borussia Dortmund, Champions League

James Aldred
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