Finance expert reveals how much money Ryan Reynolds and Rob McElhenney have lost since buying Wrexham

Football finance expert Kieran Maguire has previously revealed how much money Ryan Reynolds and Rob McElhenney have lost since taking over Welsh club Wrexham.

Back in February 2021, the deal to buy then-National League side Wrexham was completed by the Hollywood duo.

Since taking over the club, the pair have invested in matters on and off the field.

As a result of the investment, Wrexham have managed to secure three promotions in a row, climbing from Non League to the Championship.

With mass exposure received on the 'Welcome to Wrexham' documentary, the club have since secured huge deals with brands like United Airlines, TikTok and Reynolds' Aviation Gin.

And it helped quadruple revenue from £2.5 million in 2019 to £10.5 million in 2023.

There are also huge incomings from ticket and merchandise sales as well as TV money but despite that, finance expert Maguire estimates that Reynolds and McElhenney have lost as much as £20 million as a result of their involvement with Wrexham.

Speaking on the Price of Football podcast, Maguire said earlier in the year: “Looking at the losses, Reynolds and McElhenney acquired the club in November 2020. Between that season and 2023, which is effectively two and a half years, they lost £8m, despite all of the benefits of the globalisation of the brand and having international sponsors.

“In terms of putting money into the club, I think you can probably at least double that, so they're probably down somewhere in the region of £18m to £20m as an overall estimate.”

Wrexham have secured promotion for a third season running. Image: Getty

Wrexham have splashed out on big wages, which Maguire believes took a lot of their early funds.

He added: "I estimate that in the National League, they were paying an average of £3,000 a week. Certainly, some high-profile players were on at least twice that, which is unheard of as far as National League wages are concerned.

“If you talk to people in League One and League Two, players were willing to drop down two divisions to join Wrexham. It's a professional career so you follow the money.”