West Ham's launch for their new home kit didn't quite go to plan as another Premier League team's badge somehow made it onto the shirt.
The Europa Conference League winners recently returned to action and did so with a pre-season victory over Non-League outfit Boreham Wood.
Danny Ings and Jarrod Bowen were both on target, while youngsters Kamarai Swyer and Gideon Kodua also found the net in a 4-1 win for David Moyes' side.
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The Hammers sported their new strip for the 2023/24 campaign for the first time, just after it was made available for pre-orders on the official West Ham website.
£75 was the price set for the new jersey, with an addition £15 fee for anyone wanting a name and number on the back.
But fans spotted an almighty gaffe on the online store. Somehow, the official Premier League numbering had Fulham's crest on it and it didn't take long for supporters to pick up on it.
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One wrote: "New kit launch day so the good news for everyone is that for the lovely price of £90 you can get the new shirt printed with the Fulham lettering. Might want to look into this one @WestHamHelp."
A second said: "Unreal. What is it with us & Fulham, does anyone remember a few years ago when you rung up West Ham’s ticket office but it went through to Fulham’s one."
Another wrote: "What a club..."
A fourth added: "That's mad!"
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A fifth weighed in: "I purchased this shirt I would personally keep it store it correctly with tags still attached, it could be worth something in the future for a collector being a misprint... Never know may just make a tidy profit."
West Ham look to have amended the error as on the website it is now showing the Premier League logo on the numbering.
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The kit sees a distinctive bubbled pattern woven through it as a nod to the club's iconic 'I'm Forever Blowing Bubbles' anthem.
Featured Image Credit: West HamTopics: Premier League, Fulham, West Ham United