Topics: Jurgen Klopp, Liverpool
Jurgen Klopp has agreed to his first major project since leaving Liverpool.
The German departed the Reds at the end of the season, after nine years at the Merseyside club.
While he is unlikely to return to coaching for the foreseeable future, Klopp’s management team, Project MJK, have already announced a partnership with global sports marketing agency SPORTFIVE.
They are set to act as SPORTFIVE’s commercial and marketing representative for the next three years, with Klopp’s global brand presence, particularly in Asia and the US, set to be bolstered as part of the deal,.
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Klopp’s personal Instagram account, which only launched last month, is said to be because of the deal, which is aiming to strengthen Klopp’s reach across the globe.
“We are very excited about this partnership,” Mike Jaggle, the managing director of MJK said. “The industry-leading experience and global infrastructure of SPORTFIVE will enable us to expand our footprint and to explore innovative opportunities outside of Germany.”
Meanwhile, Philipp Hasenbein, chief operating officer at SPORTFIVE, added: “Jurgen Klopp is the embodiment of excellence, mentoring, emotional intelligence, leadership and long-term vision.
“His values align seamlessly with ours, and we are excited to collaborate with Project MJK to enhance Jurgen’s global reach.”
Elsewhere, Ron Wiegand, senior vice president of global athlete & team marketing at SPORTFIVE said: “We are proud to have Project MJK and Jurgen Klopp on board with us.
“We couldn’t be more thrilled to successfully develop Jurgen’s brand globally including social media management, media collaborations and new authentic commercial partnerships in the next years.”
Klopp claimed one Premier League title, one Champions League crown, an FA Cup, two EFL Cups, the Community Shield, a UEFA Super Cup and a Fifa Club World Cup during his time at Liverpool.
In the club’s title-winning season of 2019-20, his Liverpool side became the fastest team to reach 30 wins and were within one of breaking the 100-point mark.
