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The top 20 revenue-generating clubs in the world based on kit sales revealed

Home> Football> Football News

Published 19:43 1 Mar 2024 GMT

The top 20 revenue-generating clubs in the world based on kit sales revealed

UEFA's annual finance report reveals the top 20 clubs with the highest revenues from shirt sales in 2023.

Nasir Jabbar

Nasir Jabbar

Featured Image Credit: Getty

Topics: Football, Liverpool, Manchester United, Barcelona, Real Madrid, Bayern Munich

Nasir Jabbar
Nasir Jabbar

Nasir Jabbar is a journalist at SPORTbible. He graduated from Bath Spa University with a BA in Media Communications. He's a combat sport aficionado and has contributed to MMA websites AddictedMMA and CagePotato. Nasir has covered some of the biggest fights, while interviewing the likes of Conor McGregor, Anthony Joshua, Tyson Fury and Darren Till. He's also an avid Bristol City fan.

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@NasJabbar

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The top 20 revenue-generating clubs in the world based on kit sales has been revealed.

UEFA have released their annual finance report which reveals kit sales revenue from the biggest clubs in world football.

Kits supplied by Nike, Adidas and Puma feature in the top 20.

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According to the report, Barcelona top the list ahead of domestic rivals Real Madrid and Bundesliga giants Bayern Munich.

Barca, whose kits are made by Nike, generated a whopping €179 million from shirt sales in 2023.

Real, whose kits are made by Adidas, produced €155 million in shirt sales.

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Adidas-sponsored Bayern generated €147 million in shirt sales.

Liverpool are the highest ranked Premier League club as they made €132 million from their Nike kits.

Manchester United, who have a lucrative deal with Adidas, generated €130 million in shirt sales.

Liverpool's shirt for the Carabao Cup final. Image: Getty
Liverpool's shirt for the Carabao Cup final. Image: Getty

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Paris Saint-Germain (€97 million), Arsenal (€89 million), Chelsea (€87 million), Juventus (€74 million) and Tottenham (€74 million) make up the top ten.

Manchester City, Borussia Dortmund and AC Milan, who are all sponsored by Puma, generated €73 million, €54 million and €47 million respectively.

Dutch side Ajax (€41 million) and Turkish outfit Galatasaray (€35 million) are ranked 14th and 15th respectively.

Leeds United are the only team who don't play in the top flight featured in the top 20. The Championship club generated an impressive €35 million in shirt sales.

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Celtic, Fenerbahce, Eintracht Frankfurt and Inter Milan complete the list.

Check out the top 20 below:

  1. Barcelona (Nike) - €179m
  2. Real Madrid (Adidas) - €155m
  3. Bayern Munich (Adidas) - €147m
  4. Liverpool (Nike) - €132m
  5. Manchester United (Adidas) - €130m
  6. Paris Saint-Germain (Nike) - €97m
  7. Arsenal (Adidas) - €89m
  8. Chelsea (Nike) - €87m
  9. Juventus (Adidas) - €74m
  10. Tottenham (Nike) - €74m
  11. Manchester City (Puma) - €73m
  12. Borussia Dortmund (Puma) - €54m
  13. AC Milan (Puma) - €47m
  14. Ajax (Adidas) - €41m
  15. Galatasaray (Nike) - €35m
  16. Leeds United (Adidas) - €35m
  17. Celtic (Adidas) - €34m
  18. Fenerbahce (Puma) - €31m
  19. Eintracht Frankfurt (Nike) - €26m
  20. Inter Milan (Nike) - €26m

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