Fans in genuine disbelief after seeing how much 'on-the-pitch' seat cost at World Cup final

The view from the $1 million 'on-the-pitch' seats at MetLife Stadium is going viral after a number of pictures were posted to social media during the World Cup final between Argentina and Spain.

For Sunday's showpiece finale in New Jersey, FIFA's official hospitality provider On Location offered fans the chance to buy what they call 'on-the-pitch' seating.

As you can see from the images below, a total of 12 cinema-style seats have been positioned in the centre of the MetLife Stadium pitch, with fans getting a pitchside view of the likes of Lionel Messi and Lamine Yamal.

However, many fans are in shock at the outlandish price of the seat. Shortly before kick-off, journalist Alex M. Silverman posted pictures of the luxury area.

He wrote: "The view from the $1 million on-the-pitch seats sold by hospitality provider On Location for the FIFA World Cup Final at MetLife Stadium. It’s on the sunny side of the stadium, so sunhats are included."

The view from the $1 million on-the-pitch seats sold by hospitality provider On Location for the FIFA World Cup Final at MetLife Stadium. It’s on the sunny side of the stadium, so sunhats are included. pic.twitter.com/CUhqgUQWGo

— Alex M. Silverman🏒⚽️ (@AlexMSilverman) July 19, 2026

Branded the most expensive seat in sports, some were quick to point out the lack of view for those in attendance, with the glass barrier being a major eyesore for those wanting the perfect view of the game.

One fan wrote: "$1 million and it's genuinely a terrible view," while a second commented: "The game has well and truly gone."

A third said: "Glad they threw the hat in there for free given the price, wouldn't have been worth it otherwise."

A fourth wrote: "The game, gone gone, beyond gone, the gonest it will ever get," and a fifth added: "And you get an obstructed view with the photographer standing in front of you the whole game."

Knightsbridge Circle, a luxury concierge firm, also offered a $4 million ​hospitality package for those wanting to splash the cash in New Jersey. They sold six front-row seats ⁠on the halfway line.

Spain international called out World Cup final ticket prices just hours before kick-off

Ahead of kick-off, the price of tickets for Sunday's final between Argentina and Spain was branded "a disgrace" by striker Borja Iglesias.

FIFA has been widely criticised for its pricing policies at this summer's tournament. In fact, ticketing platform SeatGeek claim the average price of World Cup final tickets purchased on their site was $12,751, which converts to £9,484.

A report from The Athletic claims a ticket for the final is more expensive than every post-pandemic Super Bowl and the two recent NBA finals games.

It has been billed as the single most expensive sporting event played in the United States and as a result, hundreds of tickets were still available for the final on Wednesday for as little as $7,000 (£5,206) on FIFA's platform.

Taking to Instagram on Sunday, a furious Iglesias posted a picture of the MetLife Stadium seating plan that featured prices of tickets alongside the caption: "Una Verguenza", which translates in English to: "A disgrace."

The prices continue to be a talking point amongst fans and players.

On Sunday, after England's 6-4 win over France in the third-place play-off, defender Marc Guehi said ticket pricing was "rubbish", adding: "I don’t know what they were thinking, FIFA, to be honest."