Florentino Perez placing Real Madrid's newly won Champions League trophy in the club's packed trophy cabinet is the ultimate flex.
Madrid cemented their status as the kings of European club football by beating Liverpool to win their 14th Champions League title in Paris last month.
Vinicius Jr scored the only goal as Madrid won 1-0 at the Stade de France to claim the Decimocuarta.
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It capped an astonishing European campaign for Carlo Ancelotti's side, who pulled off memorable wins over Paris Saint-Germain, Chelsea and Manchester City on their way to the final.
On Wednesday, Perez placed the trophy alongside the club's other Champions League titles at the board room at Real Madrid City.
Madrid have now won double the number of European Cups of their closest rivals, AC Milan, who have won it seven times, with Liverpool and Bayern Munich joint-third on six.
And Perez has already set his sights on extending that lead next season.
Speaking during the title celebrations in Madrid, he said: "Real Madrid has made history again and here is our 14th European Cup and 35th La Liga trophy.
"This European Cup, won against a legendary club like Liverpool, will be remembered as one of the greatest in the history of the Champions League.
"This club's legend grows bigger and bigger. We have beaten four of the best teams in Europe by fighting and always believing until the end.
"It has been a wonderful season and it has been achieved in one of the most beautiful and difficult times in our history.
"Five Champions Leagues in eight years is something very difficult for football fans to forget from all over the world.
"Madrid is eternal. And now, let's go for the 15th."
Topics: Real Madrid, Champions League, Florentino Perez, Football, La Liga
Rory O'Callaghan