Ahead of this weekend's British Grand Prix at Silverstone, seven-time Formula 1 world champion Lewis Hamilton was a special guest at the launch of The House of Peroni Nastro Azzurro 0.0% in London.
Situated at the heart of Covent Garden, The House of Peroni Nastro Azzurro 0.0% is a multi-day racing-inspired pop-up event.
The aim is to merge the racing world with signature Italian style, allowing fans to explore the world of motorsport, especially F1.
On Wednesday night, Hamilton attended a media launch event at The House of Peroni Nastro Azzurro 0.0%, he was joined on stage by 50 Top Pizza Europa no.1 Pizza Chef Michele Pascarella and also award-winning mixologist Simone Caporale.
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Hamilton did a Q&A session with host Nick Grimshaw as he offered a rare glimpse into his world.
Guests attending the event, which will run from July 3 - July 5, will have the chance to try pizzas and cocktails inspired by both Hamilton and Charles Leclerc, titled the #44 and #16.
There will also be a Scuderia Ferrari HP show car and replica helmets worn by both Hamilton and Leclerc.
In addition, a special fashion gallery will display race-inspired looks influenced by the two megastars of F1. Interactive racing games will also be made available where fans can compete for prizes.
Guests can enjoy the experience with perfectly chilled bottles or glasses of Peroni Nastro Azzurro 0.0%.
Rob Hobart, Marketing Director at Asahi UK, commented: "We’re proud to bring The House of Peroni Nastro Azzurro 0.0% to London - an experience that embodies everything our partnership with Scuderia Ferrari HP stands for: passion, precision and premium Italian style.
"As we enter our second year together, we’re excited to give fans a unique opportunity to get closer to the world of F1, all while enjoying the refreshing taste of Peroni Nastro Azzurro 0.0%."
Chatting exclusively to SPORTbible at the event, pizza chef Pascarella spoke about the experience of working alongside Hamilton and Leclerc.
He said: "It was really fun, but also a good challenge. Lewis is vegan and told us he loves arrabbiata sauce and artichokes, so I started from there and crafted something bold and full of flavour, just like him. For Charles, I could use more classic ingredients, so I created a traditional-style pizza, but made sure it was super tasty and well balanced. Both pizzas pair perfectly with Peroni Nastro Azzurro 0.0%.
"For Lewis, everything had to be 100% plant-based. But I didn’t see it as a limit. It made me more creative to source strong flavours without using any animal products. With Charles, I had more freedom to play with traditional ingredients, so I focused on making something really simple but delicious."
Pascarella went on to admit that meeting Hamilton was a personal highlight, he added: "I grew up watching him on TV, so to be able to shake his hand and make a pizza I created for him will be a big moment for me. It shows how far I’ve come, why I love making pizza and what I do."
The House of Peroni Nastro Azzurro 0.0% is open from 3rd–5th July at The Stables, Covent Garden. Free tickets are available via sign-up at Club Peroni.
Topics: Ferrari, Formula 1, Lewis Hamilton, Spotlight
Marcus Chan