Luke Littler Bought Same Gift for Every Staff Member at Company After £20m Deal
Luke Littler treated every employee of sponsor Target Darts to an expensive gift to celebrate signing a record £20million contract.
Just days after winning the 2026 PDC World Darts Championship with a dominant performance against Gian van Veen, Littler again made history as he secured the biggest deal in darts history.
The 18-year-old, who has earned more than £3million in prize money across his short career, agreed a record-breaking ten-year partnership with long-term sponsors Target Darts.
Littler's new contract will reportedly see him earn round £20m across the decade, with the deal based on potential earnings and bonuses, as well as a percentage of sales of products and equipment
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And to celebrate, the 18-year-old decided to buy every single employee working for Target Darts a special gift to show his appreciation to the loyal sponsors.
Announcing the news on their official social media accounts, Target Darts wrote: "It’s official: we’ve signed the biggest deal in darts history with Luke Littler.
"Together with the back-to-back World Champ and World Number 1, we’re redefining what’s possible in darts, and we are only just getting started."
To put Littler's contract into perspective, 16-time world champion Phil Taylor, who fans often compare with Littler as the two best players of all time, reportedly earned £3m when signing a lucrative five-year deal with Target in February 2014.
So to celebrate such a massive contract and thank everyone at the Essex-based firm, Littler decided to buy a new set of Apple AirPods for every member of staff at Target Darts, according to The Sun.
Speaking about the deal ahead of his upcoming appearance at Bahrain Darts Masters, which takes place on January 15-16, Littler said: “Target has believed in me from day one.
“I’m delighted that there are many more years to come. From my playing career to my product range, we’ve built everything together and I’m really excited to commit to our partnership long-term and see where we can take this next.”
The massive contract comes just days after Littler splashed out on a massive five-bedroom property on the outskirts of his hometown of Warrington, Cheshire.
Reports claim that the darts superstar spent around £1m on the mansion, which boasts a hot tub, solar panels, and a huge open-plan kitchen.
But in a further display of his generosity, Littler has decided to give the property to his parents Lisa, 42, and Anthony, 45, to thank them for their support during his meteoric rise.
Topics: Luke Littler, Darts
Ben McCrum