McDonald’s has announced its latest campaign in collaboration with FareShare – the UK’s biggest charity fighting hunger and food waste.
To ensure more families can enjoy a meal and the match together this winter, McDonald’s will fund the redistribution of over one million meals to people across the country who need it most.
McDonald’s is also donating 100 Reward Points for every single order made via the McDonald’s app on Wales and England football match days between 19th November and 19th December 2022. This equates to the redistribution of two meals for every five orders made through the app.
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The funding will help FareShare to get surplus food from across the food industry, to nearly 9,500 frontline charities and community groups.
To raise awareness of this partnership, McDonald’s is working with some of the biggest names in sport and entertainment to create limited-edition McDelivery bags. The bag designs celebrate great football memories and the campaign aims to help millions of people create special memories of their own this winter.
The likes of footballing superstars Phil Foden and Emmanuel Petit, sports presenter Laura Woods, and social media star Bash the Entertainer have already contributed to the campaign, with more big names to follow over the coming weeks. Lucky customers can get their hands on a limited-edition bag by ordering via the McDonald’s app.
Manchester City and England superstar, Phil Foden, said: “McDonald’s and FareShare are making sure more than one million meals get to people across the country who need them most.
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"I’ve got some great memories of watching football as a kid, surrounded by family and friends.
"I really hope that this partnership means more families can enjoy a good meal this winter and create some amazing memories of their own. It’s such an important issue and I was happy to help out.”
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Lindsay Boswell, CEO at FareShare said: “We’re incredibly grateful for the invaluable support from McDonald’s over the last two years, and we wouldn’t be able to reach as many people without their help.
"Getting food around the country and into people’s hands is one of the biggest challenges we face.
"As demand for our food has skyrocketed, funding the redistribution of over one million meals this winter will make a huge difference.
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"We’re thrilled to have this support from McDonald’s in getting food that may otherwise go to waste to people in need.”
Alistair Macrow, Chief Executive Officer for McDonald's UK & Ireland, said: “Supporting the communities we serve is a top priority for our business.
"Together with our franchisees, we’ve already been able to fund the redistribution of 11 million meals to families in the greatest need through our partnership with FareShare.
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"Never has this support been needed more.
“The latest phase of the partnership means we can continue to help those who need it most this winter and ensure more families can enjoy a meal and the match together.”
McDonald’s has been a partner of FareShare since 2020, helping them with their mission to redistribute surplus food to charities and community groups in areas that are in most need of support. Since 2020 McDonald’s UK has funded the redistribution of the equivalent of over 11 million meals through charitable donations.
Featured Image Credit: McDonald's x FareShareTopics: Phil Foden, Manchester City, Premier League, Football, Football World Cup