Mike Tyson has expanded his marijuana empire to the capital of recreational drugs - Amsterdam.
The former heavyweight champion has turned his post-career passion for cannabis into a lucrative business since retirement.
He’s been in the game since 2016 after several states in America decriminalised the drug.
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He’s brought out his own strain of weed, he’s partnered with the legendary Ric Flair, and now he’s branding out into Europe.
Iron Mike has opened up a coffee shop in Amsterdam where the sale and consumption of small amounts of marijuana is legal in licensed premises.
He opened up Tyson 2.0 close to the famous Red Light district last weekend.
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It’s an excellent business move by the weed mogul, who says he is tried and tested all of the products available in his shop.
In a press release via The Sun, he said: “It's a dream come true to open our first coffee shop in Amsterdam.
"The Coffeeshop Tyson 2.0 will immerse fans in a full-on experience where they can enjoy my favourite Tyson 2.0 products the way I do.
"I’ve tried and tested all of them, and I can’t wait to share some of my most beloved and undefeated goods with Europe."
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Tyson 2.0 CEO, Adam Wilks added: “Amsterdam is a city with a deeply rich culture that has transformed it into one of the world’s premiere destinations with over 18 million tourists visiting every year.
"Coffee shop Tyson 2.0 celebrates our journey and marks a significant milestone for the company as we extend our international presence beyond North America into the burgeoning European market."
Recreational cannabis use in coffee shops has been legal in the Netherlands since 1976, so visitors to the famous boxer’s premises will be able to puff away as they please.
However, they won’t be able to take their products out into the streets as outdoor weed use will become illegal in May.
Wrestling legend Flair has joined Tyson in his adventures into the industry, with the 16-time world champion saying he was helping the boxing legend out with a different sort of venture.
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In a conversation on Busted Open Radio the Memphis legend explained his excitement for the new role in the industry.
He said: “My [weed] line drops here in Florida where you still have to have a medical card to get it.
"As far as going and lecturing and talking about it, no. I’m not that knowledgeable. There’s a lot to learn about cannabis.
"They’re going to have a cannabis for erectile dysfunction, and guess who will be the face of that? Wooooo!”
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Woooooo, indeed.
Topics: Mike Tyson, Boxing
Jayden Collins