Eddie Hearn has hilariously accepted Dana White's challenge to a boxing match after the UFC boss called him a 'p**sy'.
White, who heads Zuffa Boxing, and Matchroom chief Hearn have butted heads, but their feud escalated after Conor Benn switched promoters.
Benn joined White's Zuffa Boxing and will make his first appearance since his split with Hearn on the undercard of Tyson Fury's comeback.
Hearn returned fire by recruiting UFC heavyweight champion Tom Aspinall to his new agency company, Matchroom Talent Agency.
Speaking before Aspinall linked up with Hearn, White called out his fellow promoter to a boxing fight, having called him a 'p**sy' for the way he reacted to Benn leaving his stable.
"Listen, if Eddie wants to box, we can box. We can box if Eddie wants to box. I don’t think Eddie wants to box," he said on Piers Morgan Uncensored.
"Yeah, [I’d be confident of winning]. Listen, back in the day, I used to box with all the guys, boxers and UFC guys. I have boxed. Absolutely [we could box]."
Dana White called out Eddie Hearn to a boxing fight after calling him a 'p*ssy'. Image: Getty Well, Hearn is up for a fight - literally - and even suggested he could 'spark White out'.
"How mad is it that in one week Dana White has called me a p**sy on several occasions and called me out for a fight," he said on The Stomping Ground. "Things must be going really well to be fair. But anyway, back to that. Whenever someone's talking about me fighting someone in the boxing game, I've always said yes because I know I'd win."
Hearn caught wind of footage of White sparring and admits he could get 'flattened'.
However, he also reckons he could utilise his reach to knock him out.
"But I did watch a bit of footage of Dana sparring," he added. "He's actually not bad. He's bit of a beast as well, isn't he? But yeah, I do it in a heartbeat because I couldn't say no, could I?
"Also there is so much money in that fight. I would get paid an absolute fortune. So, I would have to do it anyway. But on all the others I'd say I'd win easy, but against him it ain't going to be easy and I might get chinned and flattened. But I could use the reach... just ping him with a right hand and I could knock him spark out."