Fans genuinely can't believe what Jake Paul blurred in his latest YouTube video, but there's a reason why

Fans can't believe what Jake Paul had blurred in his latest video on YouTube ahead of his fight.

Paul, who beat former UFC star Nate Diaz in his last outing, returns to action on Friday as he faces Andre August.

The bout which will be broadcast on DAZN will go head-to-head with KSI's spar with fellow influencer IShowSpeed.

'The Problem Child' is putting in the final work in training before taking on August, who boasts a 10-1-1 professional record - with five of those wins coming inside the distance.

He's been documenting his training on YouTube, with fans on social media noticing something interesting in his latest upload.

During a training drill with his trainer, a blurred Prime mini fridge can be seen in the background, which didn't go unnoticed by people online.

One X user wrote: "Insecurity at its finest."

A second tweeted: "He should start a rival company to Prime."

A third added: "What a loser."

A fourth said: "Talk about living rent free in someone’s head, KSI definitely does inside Jake’s head by the looks of it."

The Prime brand was created by his brother Logan Paul as well as rival KSI.

But there's a good reason as to why the Prime bottles were blurred in his video.

He signed an endorsement deal with Celsius energy drink that began for his fight against Tommy Fury earlier this year.

That means Paul is likely unable to promote any other drink in his content.

Paul's defeat to Fury remains the only blemish on his professional record.

He returned to the win column with a victory over Diaz last August.

The 26-year-old will be looking for the eighth victory of his career when he takes on August ahead of having a big 2024.

He continues to call out Conor McGregor and has been linked with a blockbuster fight against KSI, who lost to Fury in his last fight.