After his tragic passing in 2020, many fans were calling for Kobe Bryant to replace Jerry West as the NBA's official logo.
It would be the ultimate way to pay tribute to the Los Angeles Lakers legend and five-time NBA champion who is widely regarded as one fo the greatest to ever do it.
A movement to replace the iconic NBA silhouette was initially launched among supporters midway through last year, but unfortunately it slowly lost traction.
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Until now, it seems.
Brooklyn Nets guard and 2016 champion Kyrie Irving has reignited the campaign with one single social media post.
And he appears adamant on making it happen.
28-year-old Irving took to Instagram to post an image of the new-look NBA logo with Bryant in the centre instead of NBA legend West.
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"Gotta Happen, I don't care what anyone says," he captioned the photo.
"BLACK KINGS BUILT THE LEAGUE."
And with over 880,000 likes in less than five hours, it's clear that a few people agree with Irving's sentiments.
The post received plenty of support from some big-name athletes and celebrities too.
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Even Bryant's widow, Vanessa, publicly backed the idea.
She re-shared Irving's post, with the caption: "Love this."
Seven-time All-Star Irving has said in the past that Bryant was a major influence on him growing up - both on and off the court.
He also admitted that he moulded his game and playing style on Bryant's.
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"When the student is ready, the teacher will appear," Irving said in the wake of his death.
"I had that mentorship relationship with him, where I was able to ask him almost anything. You know no matter how nervous I was or how fearful I was, he was just easy to approach with those type of questions about what goes on in the day-in and day-out basis of chasing something that's bigger than yourself and when you're trying to leave a legacy or something of a mark on a game."
Featured Image Credit: Instagram/@kyrieirvingTopics: Kyrie Irving, NBA, Los Angeles Lakers, Australia