UK high street store is selling a merino wool collection that looks designer

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The chilly weather has officially arrived and men are looking to an iconic British brand to get kitted out for winter.

The high street store in question has launched a new merino wool collection that looks and feels designer — but without the hefty price tag.

There are tonnes of wardrobe heroes on offer in a load of classic colours that will look the part at your desk, at the pub, and even when the weekend rolls around.

Not only is merino wool known for its super-soft texture, the fabrication has moisture-wicking and temperature-regulating properties too — so there's no need to sweat it out on the morning rush to work.

The best part? Unlike designer knitwear, these winter essentials are easily machine washable (30 degrees), so you don't have to foot any dry cleaning bills.

Designed to be layered over a shirt for Monday meetings or under a wool coat for dinner, they’re sure to make a solid investment this winter and beyond — and everything is under £79. Shop our top picks below...

Crew Neck Merino Jumper

Hawes & Curtis

Let’s start with a wardrobe classic: the Crew Neck Merino Jumper. Described as ‘supremely soft’, it’s available in three colours and can be worn over a shirt for work or on its own with jeans when the pub calls.

V Neck Merino Jumper

Hawes & Curtis

Available in three timeless colours (navy, grey, black), the V Neck Merino Jumper will refresh your 9-5 wardrobe in time for winter.

Half Zip Merino Jumper

Hawes & Curtis

One of our favourites, the Half Zip Jumper comes in 13 colours and has received rave reviews. One customer wrote: “Good quality, nice fit, and good for casual wear or for the office.” What more could you ask for?

Merino Polo Jumper

Hawes & Curtis

The Merino Polo will keep you cosy on weekend walks and work from home days. Described as a “super design and great fit” by customers, it’s perfect for when you need to look smart without compromising comfort.

Roll Neck Merino Jumper

Hawes & Curtis

The easiest way to look and feel smart, the Merino Roll Neck Jumper is quintessentially British and will look best under a long wool coat. A top choice for the festive season, too.

Zip Through Merino Jumper

Hawes & Curtis

Made to be worn over a shirt or on its own, the Zip Through Merino Jumper is the most versatile item in the range. The hero knit is available in four colours - grey, black, neutral, and navy.