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LeBron James Makes Bronny Tribute amid Retirement Announcement Rumours

Home> NBA

Published 10:00 7 Oct 2025 GMT+1

LeBron James Makes Bronny Tribute amid Retirement Announcement Rumours

The Los Angeles Lakers icon posted a cryptic message on social media

James Taylor

James Taylor

Featured Image Credit: Thearon W. Henderson / Contributor via Getty

Topics: Lebron James, NBA, Basketball, LA Lakers

James Taylor
James Taylor

James is a sports journalist who specialises in football and Formula 1. He has written for publications such as The Times, MailSport, Sunday Express, Sunday Star and Manchester Evening News. Throughout his career, he has interviewed international footballers and rising Olympic stars. In his spare time, he has the misfortune of being a season ticket holder at Manchester United.

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@James_Taylor_02

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LeBron James has paid tribute to his son Bronny amid rumours that he could make a major retirement announcement.

The NBA legend posted a short cryptic video on X, captioned: "The decision of all decisions. October 7th. 12pm EST. #TheSecondDecision."

It has sparked wild speculation ahead of the new NBA season, with many fans wondering whether James is preparing to retire or make a major career move. Basketball fans were quick to liken it to 'The Decision,' which was a TV show in 2010 where James revealed he would leave the Cleveland Cavaliers and join Miami Heat.

But NBA reporter Brett Siegel suggested that the post could be linked to a commercial project rather than a basketball decision.

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On X, he posted yesterday (6 October): "For those wondering, LeBron James has a big deal with Amazon, and Prime Day starts tomorrow. Not a coincidence."

LeBron James. Image: Ronald Martinez / Staff via Getty
LeBron James. Image: Ronald Martinez / Staff via Getty

While Amazon's main Prime Day is held in July, the company also has a second event called Prime Big Deal Day in October.

James previously appeared in an Amazon advert, and many fans now believe that his teaser is linked to that partnership. But speculation around his future continues, especially given he wants to play alongside his son Bronny in Los Angeles.

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The pair made history last year, when they became the first father and son to ever play together in the NBA.

To mark Bronny's 21st birthday, James posted two videos of him playing basketball as a child.

LeBron James and Bronny James. Image: Jim McIsaac / Contributor via Getty
LeBron James and Bronny James. Image: Jim McIsaac / Contributor via Getty

He captioned it: "Man o man where do I start! These two videos simply speak for themselves. From day 1 you’ve always set out goals and have accomplished them because you’ve always been driven!

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"To be able to witness it throughout your journey has been nothing short of amazing! Can’t believe you’re 21 years old man! A Young 🤴🏾, A Young MAN!!/

"Keep inspiring, keep leading the next generation and most important keep being YOU!!

"HAPPY BIRTHDAY BRONNY! LOVE YOU MAN!!"


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The Lakers are currently two games into their pre-season schedule and have lost to the Phoenix Suns and Golden State Warriors.

The team is being careful with James' workload and the 40-year-old has already missed pre-season sessions due to an irritation in his glute.

The Lakers still have another four warm up matches before they get their season underway on October 21 against the Golden State Warriors.

Although they are not one of the favourites to make the NBA Finals, James will hope that he can inspire the team in one of his final seasons.

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