A conspiracy theory about the UFC 300 main-event has emerged and it involves around this weekend's Super Bowl 58.
Dana White has still yet to announce the main-event for UFC 300, with the blockbuster card scheduled for April 13.
Conor McGregor was linked with a headliner slot until the UFC CEO shut down those rumours as he provided a shock timeline for his return.
UFC middleweight champion Dricus Du Plessis, who beat Sean Strickland last month, was also in contention to headline the card, but he's still recovering from his UFC 297 clash.
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A fan on Fight Forum has since come up with a theory about the UFC 300 main-event ahead of Super Bowl 58.
San Francisco 49ers take on Kansas City Chiefs at the Allegiant Stadium in Las Vegas, Nevada.
A theory has emerged claiming the UFC 300 main-event will be announced during a Super Bowl commercial.
"UFC 300 theory... I believe UFC 300 main-event will be officially announced via Super Bowl commercial, it's perfect for all the casual American sports to see especially if it's McGregor headlining," the post reads.
White has been doing media ahead of the Super Bowl, with the showpiece event taking place in the same city as UFC's headquarters.
With huge viewing figures expected for the Super Bowl, if the UFC decided to announce the main-event for UFC 300 during one of the event's commercials, then it'd maximise the fight announcement exposure.
One thing's for sure, UFC 300 won't be headlined by McGregor, who's set to face Michael Chandler upon his return.
Asked about McGregor vs. Chander, White replied: "Eventually. Hopefully this year. There is no date.
"I’m hoping for the fall. [Hopefully] we get it done in the fall."
UFC 300, however, boasts match-ups between Justin Gaethje vs. Max Holloway, Zhang Weili vs. Yan Xiaonan and Charles Oliveira vs. Arman Tsarukyan, among others.
Topics: UFC
Nasir Jabbar