The UFC's production team has done it again.
Mixed martial arts' premier promotion has released the spine-tingling trailer for Leon Edwards' rematch with Kamaru Usman and it's bound to give you shivers.
Titled 'Look At Me Now', the promo documents Edwards' last-gasp head kick KO of Usman last year, which helped him capture the welterweight belt.
And with the two set to renew their rivalry for a third time at UFC 286, it seemed only right to re-visit one of the UFC's most incredible come-from-behind victories of all-time.
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Even if you didn't see their first title fight at UFC 278, this the newly-released video instantly give you a grasp of just how much Usman was dominating.
The clips show Usman raining down punches on Edwards before effortlessly taking him down.
And every time Edwards returns to his corner, he grows visibly frustrated and you can sense the concern in his coach's voice as they desperately dish out advice.
But as the bout progresses to the fifth and final round, with the prospect of clinching UFC gold slipping from Edwards' finger tips, the video cuts to what has now become an iconic exchange in his corner.
"Stop feeling sorry for yourself," Edwards' trainer shouts in his ear.
"Well come on then. What's wrong with you? You've gotta pull this s**t out the fire."
And as his trainer poked him in the chest, it was like a hit of pure adrenaline was injection into Edwards' body.
At the time, it seemed like a frantic cry.
But, as we all now know, those words lit a fire deep inside Edwards' belly.
In the promo video, you hear commentator Joe Rogan say: "He may have resigned himself to losing a decision."
To which Jon Anik replied: "But that is not the cloth from which he is cut."
The footage then cuts to Edwards producing a perfectly-executed head kick in the dying embers of the fight, which lands flush on Usman's chin.
As soon as Usman folds over and hits the deck, the dark undertone themes from the video are lifted and colour rushes onto the screen.
Edwards then gives his famous speech after being presented with the belt.
"Look at me now," he says into the camera lens.
"Pound-for-pound, head shot, dead."
Shivers.
When the UFC posted the clip onto YouTube ahead of their title fight at UFC 286, fans fell in love with it straight away.
One person replied: "One of the best promos I've seen, rollercoaster of emotions."
While another said: "Now that's a promo! I have chills! Greatest moment I've witnessed live! Amazing."
As one added: "Greatest corner moment in UFC history. Absolutely need more corner cams/audio during the fights."
And a fourth chimed in, saying: "Beautiful moment for all MMA fans. Inspiring moment for people. And still! BTW: that corner yelling at Leon is pure gold. I am truly moved."
Topics: UFC, MMA, Leon Edwards, Kamaru Usman, YouTube
Max Sherry