Lionel Messi is a global phenomenon.
He's a five-time Ballon d'Or winner and has broken countless records in his glittering career. He's so good that he's even got his own name in the dictionary.
The Argentine is also heavily endorsed by Adidas and is the face of a host of their campaigns and projects.
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If you are a top level brand or company and you want an elite sports star to be involved, Lionel Messi wouldn't be a bad shout at all.
But somehow, Messi has become the face of a stash of cocaine without even being aware.
That's because in Peru, some drug dealers have packaged €85 million pounds worth of cocaine and every individual product has an image of Messi on the front.
The packaging also comprises of Messi's name in his official lettering as well as a picture of a football.
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In total, AFP say that there were 1,417 kilograms of the class A drug confiscated by police.
The drugs are set to be worth a total of 85 million euros, which roughly equates to around £73 million.
Watch the TV report AFP produced on the Messi-themed drugs bust:
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Messi and his entourage won't be happy...
(h/t 101 Great Goals)
Featured Image Credit:Topics: Football, Lionel Messi, Cocaine