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Topics: Wrexham, Ryan Reynolds
Josh Lawless
Promotion to the Football League will see Wrexham make a serious amount of money as a result.
Hollywood owners Ryan Reynolds and Rob McElhenney paid £2 million to take over the Dragons in 2021 and have invested £10 million into the club in a bid to get them back into the big time.
Wrexham have been in Non-League since 2008 but have had a stellar 100-plus-point campaign in the National League and look set to be playing League Two football next term.
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They have just been granted £25 million investment towards a new 5,500 seater stand at the club's home ground, the Racecourse Ground, but further funds could well be on the horizon.
To begin with, there's a guaranteed £1.1 million for their TV income/sponsorship money and Premier League solidarity payment.
A part of the EFL's mega deal with Sky Sports, every home game a club has on TV can earn them up to £100,000 - the price being higher the more lucrative the time slot is.
Meanwhile, away teams typically get £10,000 for appearing on the tele.
"If chosen live, depending on whether you are the home team or the away team, it works out between £10,000-£100,000,” football finance expert Kieran Maguire explained.
"There are various slots for the EFL's Sky deal. The away team gets £10,000 and the home team can get up to £100,000.
"The exact amount and details are a bit murky and nothing has ever been confirmed in writing, but we are reasonably close there.
"As the home team, if it's a 12:30 pm kick-off on a Saturday you get more, if it's on a Friday night you get less.”
It is considerably less than the £1.2 million Premier League clubs receive but with Wrexham's global appeal, you would expect their games to be regularly televised.
Their matches have have frequently been shown on BT Sport this season and they've also had strong numbers on the National League streaming service ever since it was launched in December.
Incredibly, Wrexham's 3-3 FA Cup draw in January with Sheffield United drew more viewers on ESPN in the United States than any other game that weekend - including matches involving Liverpool, Real Madrid and Paris Saint-Germain.
A recent financial report revealed a monumental 404% turnover increase from £1.478 million to to nearly £6 million, as well as £2.914 million in losses - though this was predominantly to do with the purchase of the Racecourse.
Matchday income accounted for £2.65 million and holding company, R.R. McReynolds Company LLC have filed trademarks for 'Wrexham FC 1864', 'Wrexham FC', Wrexham Is The Name' and Welcome to Wrexham' - the club's documentary - so expect all sorts of merchandise to be in the works.
The trademarks, of which the latter one is pending, will give them scope to market goods in five different classes for clothes, sportswear, toys, luggage, games and entertainment.
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The club will have to comply with a strict salary rule as sides in League Two are only able to spend 55 per cent of their turnover on salaries.
Wrexham are paying stars like Paul Mullin a lot more than other clubs can afford to in terms of wages, with the bill said to be £3 million to £3.5 million.
The squad are believed to be in line for a £250,000 bonus should they achieve promotion, as well as a "monster" promise from Reynolds if they get over the line.
"They’ve promised us a monster one at the end of the season," goalkeeper Ben Foster told CBS Sports.
"If we get promoted, they’re gonna take us away somewhere with a lot of flashing lights.”