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Uber Eats is making a major splash in football after entering into a partnership with Ligue 1.
The online-based food service will be taking over from Conforama as the French league's official sponsor.
Now that means football fans will be feeling a little bit more hungry as they watch Neymar, Kylian Mbappé and Edinson Cavani tear it up with Paris Saint-Germain from next season.
But that sponsorship will also continue for the 2020-21 and 2021-22 seasons for Uber Eats Ligue 1 -- the official name for France's top-tier domestic league.
And fans are quick to point out that French football loves food sponsorship deals, with Ligue 2 currently partnered with Domino's Pizza.
Fans have also found the funny side of the name change and shared their thoughts on Twitter.
:spaghetti: Ligue 1 have confirmed that home delivery platform, Uber Eats, becomes their new naming sponsor from the 2020-2021 season
:pizza: The French Ligue 2 is sponsored by Domino's pizza
Before you know it, the third tier will be sponsored by KFC :joy: pic.twitter.com/yMDWP9kIGI
- ODDSbible (@ODDSbible) 12 June 2019
Ligue 1 will be renamed the Uber Eats Ligue 1 from 2020 (via @RMCsport )
and no this isnt a wind up..
- agent bobby (@agentbobby_) 12 June 2019
When you hear Ligue 1 will be called 'Ligue 1 Uber Eats' starting in 2020/21...
- 888sport (@888sport) 12 June 2019
Official: Ligue 1 to be renamed "Ligue 1 Uber Eats" from 2019-2020 - that's the division above Domino's Ligue 2 :joy: https://t.co/35FlHWDaIj
- Mohammed Ali (@mohammedali_93) 12 June 2019
As if Ligue 1 couldn't get anymore tinpot...
They've just agreed a two year sponsorship deal to be called 'Ligue 1 Uber Eats' starting from 2020/21 season.
Modern football! :sob::sob::sob: pic.twitter.com/OXTbKbjOQv
- Footy Accumulators (@FootyAccums) 12 June 2019
Didier Quillot, the executive director of the Ligue de Football Professionnel, said: "This major agreement reflects the new dimension taken by Ligue 1.
"We are very proud to be able to count on Uber Eats support, a major global brand, to support the development of the French championship.
"From next season, Uber Eats will be present on visibility devices and will reserve some surprises in terms of activations.
"From 2020/2021, the title partnership agreement will seal a major alliance.
"After partnership agreements with major US sports franchises, we are very proud that Uber Eats has chosen Ligue 1 as the first European sport partnership with the aim of supporting its development.
"We are also particularly pleased to be able to associate Ligue 1 with a very strong brand among young consumers."
Stéphane Ficaja, the GM for Uber Eats in Europe, added: "Available in 110 cities in France, we are very happy to be associated to the Professional Football League, an emblematic national company.
"Football is a sport that federates all generations and is a major focus of many French people and Uber Eats users.
"Through this partnership, we want to continue to be part of their daily lives by registering in the long term and by offering them new experiences.
"We warmly thank the LFP for choosing us to support them in the development of the championship of France and professional clubs French, to trust us to ensure this digital turn and we look forward to offer the first activations to users football fans."
Thoughts on the name?
Let us know in the comments.
Featured Image Credit: PA/Uber Eats/Ligue 1
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