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Featured Image Credit: PA
Messi's monstrous transfer to PSG has stunned the sporting world, transcending into the mainstream.
His switch to the French giants has seen the club massively increase their social media presence in the space of 24 hours.
The Messi Effect :fire:
Paris Saint-Germain has added almost 4.5 million Instagram followers in the past 24 hours. pic.twitter.com/ca5MgceNN4
- Front Office Sports (@FOS) August 11, 2021
The six-time Ballon d'Or winner's PSG shirt has also sold out in record time, underlining the magnitude of the 34-year-old's star power.
But how does he compare to basketball GOAT and overall sporting icon Jordan? Is Messi a bigger sport brand/name than the American superstar?
Well, it got fans talking on social media, with people online split - some siding with Jordan while others argue for Messi.
Is Lionel Messi a bigger sport brand than Michael Jordan? Discuss.
- Sunset (@Easyy_) August 10, 2021
One wrote: "Jordan is far bigger No football player will ever come close American market is big far and wide."
A second tweeted: "Jordan had the personality, charisma and presence to sell. People wanted to be Jordan, who wants to BE Messi? Jordan was cool, Messi isn't cool."
A third claimed: "Messi will be long forgotten after his retirement but Jordan is still relevant to date even after almost 20 years after retirement."
A Messi fan hit back: "Pele is relevant 40+yrs later. But some people think Messi will be forgotten."
Another tweeted: "Not many people know Michael Jordan in Asia, Africa while Messi is known world wide."
A Jordan fan commented: "Michael Jordan is up there with Michael Jackson as the most recognizable people in modern history. Messi is insanely famous but Jordan has almost transcended fame."
Lionel Messi is going to wear Jordan brand kits.
Let's start there. https://t.co/yAfbP7BQJy
- Ole Gunnar Scamskjær (@Nigerianscamsss) August 10, 2021
Not sure who needs to hear this but Lionel Messi's brand is bigger than Micheal Jordan's. You can argue all you want but fact is fact.
- Kobby Founda:flag_gh: (@Founda_) August 10, 2021
Messi or Jordan - who has the bigger sport brand? Let us know.