Do footballers really need another reason to want to win the Euros other than actually winning it? Probably not. Does that mean we're going to criticise an Italian reality star with a more than ample bosom for promising to strip if Italy win the tournament? Definitely not!
Italy were not exactly fancied going into the tournament with many considering them the worst Italy team in 50 years and Italian journalist Tancredi Palmeri went one further on BBC Five Live referring to them as the "worst ever." Oh how things change, a quick lesson to the Belgians and a win over Sweden and Italy are the only team with 100% record left with a match against Ireland to come this evening.
Antonio Conte's side are guaranteed to finish top of the group having beaten Belgium but now have the unenviable task of facing Spain which will likely be followed by a match against France. So if the players need any inspiration it can come from former Big Brother Italy contestant Francesca Cipriani who's promised to drop her flag if Italy win the Euros.
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She posed on Instagram in just a flag saying "Win the Euros and the flag will fly away," fair enough:
So you know, if you're looking for a second team for the rest of the championships then you could certainly do a hell of a lot worse than supporting Italy because if nothing else you're going to get an eyeful if they do win.